Driven By UNIQLO, Other Brands Have Been Jointly Sold.

< p > Japan's UNIQLO parent company Xun marketing group has announced that the group is scheduled to appear on the HKEx early next year. It is expected to submit an application to the HKEx next month to issue Hongkong depositary securities.

It is reported that in addition to listing in Tokyo, XXX group has been listed in the United States and Germany.

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< p > according to people familiar with the brand, the XXX group chose to pre launch in Hong Kong, not to raise any funds, but rather to increase its visibility in the mainland market by this way, thus occupying larger market share.

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< p > fast marketing group reported that as of February this year, the group turnover increased by 17%, but its UNIQLO profit in Japan declined.

At the same time, overseas markets were strong, sales and operating profits rose 54% and 40%, of which mainland China's contribution to UNIQLO was particularly prominent.

In this regard, industry experts said that many brands listed in Hong Kong are targeting the huge market space in the mainland, hoping to enhance their brand image in the mainland market, and the attraction of capital market for brands is not large.

However, it is necessary to make specific analysis if the behavior of listing solely for listing can achieve the purpose of the enterprise.

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P, the largest flagship store in UNIQLO, will be located in Shanghai this month, and its four major brands will enter the Chinese market for the first time.

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< p > "mainland consumers have a high degree of awareness of univerties, but their awareness of their parent companies and other fraternal brands is relatively low. The fast selling group, through its listing in Hong Kong, is close to the mainland consumers, and it can be called a smart move to sell other brands with the help of UNIQLO."

"A target=" _blank "href=" //www.sjfzxm.com/ "> dress less than /a," said Kang Lan Xin, Dean of the college.

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