Brand Strategy Adjustment Of Home Textile Industry

< p > this year, China International a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Exhibition < /a > has assembled 1321 excellent exhibitors, including 976 domestic exhibitors and 345 overseas exhibitors.

Behind these figures is the portrayal of an industry's maturity and development.

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< p > last year, the situation of the overall decline of the industry situation really made the home textile enterprises sweat.

At last year's home textile exhibition, many companies admitted that sales declined, profits declined, big economic environment depressed, and market development slowed down.

So, after the first half of this year, we would like to know what the development of these enterprises is now. < /p >

< p > from the published statistics, the industry has developed steadily in the first half of this year, all indicators have maintained growth, production has achieved steady development, export growth has slowed down, domestic sales have been the main reason for stimulating growth, and the overall quality control of the industry has been maintained well.

However, these are only macroscopic data analysis. We hope to get a more exact answer from the company's mouth.

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< p > "sales in the first half increased by 20%; there were dozens of intentional franchisees; orders in the second half of the year were already full."

These answers from enterprises are announcing a fact to people: the dawn of home textile industry has flashed.

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< p > facing the gradually rising home textile market, some leading a href= "//www.sjfzxm.com/news/" > Home Textile Enterprise < /a > has taken the lead in making brand strategy adjustment.

Although the exhibition area of the dream orchid home textile exhibition is flat, the display product has been reduced. The purpose of the brand is to make "less metaphor" and fewer products, but the brand connotation and product characteristics are more.

The area of printing and dyeing products decorated with flowers is the best evidence. It uses the most intuitive and shocking way to show the charming and beautiful design style of printed products. Compared with the monotonous placement of a printed bed product, this way can deepen people's understanding of brand awareness and product design concept.

And the "golden sun" a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a", which is known as the "professional home textile supplier", is boldly from the foreign "a target=" _blank "href=" //www.sjfzxm.com/ "designer" less than "good" Application of the ramie products, the Chinese elements and hemp fabric fusion, the interpretation of the different "Chinese wind".

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< p > in addition to improving the product design, some brands welcome the dawn of the industry through channel reform.

E-commerce, gift industry, IKEA mode...

All of these have been planned by enterprises to upgrade the brand strategy.

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< p > from this series of brand changes, we feel the explosive force brought by the industry's "bottoming out", and every home textile brand located in the industry is trying to seize the opportunity and find a way out in this concussion.

We firmly believe that as long as we are persistent, China's "a href=" //www.sjfzxm.com "home textile brand /a" will not be far away from the glory of the world stage.

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