Mainland Brand Push Store

"P > > following the" a href= "//www.sjfzxm.com/news/index_c.asp" > //www.sjfzxm.com/news/index_c.asp "> shoes and clothing enterprises < /a > launched the experience store and the collection store, the clothing brand card slave Road (002656, SZ) also announced in September 30th that the new Guangzhou Cafu Management Co., Ltd. is responsible for the business of card slave road in the mainland.

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< p > in fact, under the impact of the electricity supplier and the rising cost, in recent years, BELLE, Nike, Adidas, ege and other group companies are trying to set up the terminal mode of brand collection shop, that is, in a unified name store, a collection of multiple brand products, including clothing, shoes, bags, jewelry, watches and so on.

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< p > Du Yanhong, a researcher in the retail industry of CIC, told reporters that this is closely related to the current oversupply of brand clothing and high inventory. It is the business innovation of the shoes and clothing brands. Compared to the shoes and clothing stores, supermarkets, department stores and so on, the brand collection store provides consumers with multiple brand choices while taking into account the professionalism.

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< p > < strong > the new company is responsible for the collection store business < /strong > /p >

< p > September 30th, card slave road announced that the company holding subsidiary Guangzhou Lian card Yuet Yuan Development Co., Ltd. and Guangzhou lion Trade Co., Ltd. invested 8 million yuan and 2 million yuan in cash respectively, and jointly established subsidiary Guangzhou Lian Cafu Management Co., Ltd.

According to the announcement, the outbound investment is aimed at strengthening the cooperation between the company and the internationally renowned clothing brands, and launching the multi brand collection store operation mode.

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Raymond Lam, deputy director of P, said to reporters that considering shopping centers might become the focus of future retail sales, it is now a good time to get involved in such channels.

Brand collection shops with high brand richness and strong rental capacity are the favorite objects of shopping centers.

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< p > according to Yao Wenqi, a securities analyst at the Great Wall, the card slave road project initially tried Guangzhou Taigu Hui, Macao Jinsha city and Shenzhen the Mixc three shop.

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Less than P, previously, Macao's Jinsha City fragrant shop was successfully managed by Cinco road and Germany's hannman, which has the top 20 cosmetics and perfume brands in the world.

The company's financial data show that the card slave road Macao subsidiary of the card slave Road International Co., Ltd. in the first half of 2013 to achieve sales revenue of 38 million yuan, net profit of 12 million 855 thousand yuan.

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< p > > at the same time, < a href= "//www.sjfzxm.com/news/index_c.asp" > card slave road < /a > also selected the central three line city Hengyang as an important layout point, through the cooperation with local channel partners, try to buy the mainland buyer shop business.

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< p > it is understood that the future stores and buyer shops are mainly located in the three or four tier cities in China.

"Because many big brands in the first tier cities have already entered, and the top brands in the Guangzhou market are available. What opportunities do we have?" Raymond Lam said.

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< p > < strong > shoes and clothing brand try the collection store mode < /strong > /p >

< p > in recent years, with the impact of domestic electricity supplier and cost rising, many shoe and clothing Brand Company began to try the terminal mode of brand collection store.

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< p > 2010, the seven wolves (002029, SZ) first launched the living hall; in 2012, the Phoenix bird (002154, SZ) opened the first "Phoenix Shang Shang" experience shop; in 2013, 360 degrees (01361, HK) collected 361 sports, 361 children's wear and 361 brands launched 361 collection stores.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > shoes and clothing industry < /a > analyst Ma Gang told reporters that some brands have larger stores, but if there is not enough commodities, or there are not enough differentiated goods, the choice of consumers is very limited, and brand collection shops can make up for the defects of previous stores.

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< p > "at the moment when the supply of products exceeds demand, the retail terminal has become the most powerful and valuable party in the industry chain, and consumer habits are the core strength for the development of the retail industry.

Brand collection stores and buyer shops are customary oriented, and are bound to be welcomed by the market.

Du Yanhong believes that its future development is worth looking forward to.

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< p > Guo Zengli, director of China shopping center industry information center, has publicly stated that according to a certain Brand Company, the guests stay in a single brand store for a long time, but the time to stay in the store is obviously 3 times higher than that of the single brand store. In addition, the collection store mode can reduce the rental pressure and personnel cost per square meter in the store, which is estimated to be 15% lower than that of the single brand store, but sales can increase a lot.

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< p >, however, compared to the Du Yanhong road and the 31st degree selection of the three or four line city development, the brand collection store is more suitable for a second tier city.

"Because in a second tier city, consumers' personalization is more obvious and service demand is higher, which is consistent with the characteristics of brand collection stores and buyers' stores."

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< p >, Ma Gang also agrees.

In his view, although there are big brands in the first tier cities, the ability to consume large brands in the three or four tier cities is limited. The main problem is that the consumption atmosphere of the first tier cities has not been formed, and the market is not saturated.

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