United States Frankly, Net Profit Decline Strategic Pformation Into Challenges

< p > management upgrading, pushing new products and opening new stores -- the three Quarterly Bulletin released recently was not so optimistic when the big clothing maker of America pushed ahead with the pformation.

According to the financial report, in 2013 1-9, the United States realized net profit of 383 million yuan, down 49.12% from the same period last year.

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< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > dress > /a > in its third quarterly report, frankly speaking, since this year, the company has continuously promoted series of changes such as organizational change, product innovation and experience store remodeling. However, the achievements of the above innovation and pformation need to be gradually revealed in the future, "therefore, the current performance in 2013 still has a certain decline."

The company expects net profit in the 2013 year to fall by 30%-50% compared with the same period last year.

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< p > even so, in the view of the US chairman a href= "//www.sjfzxm.com/pioneer/" > Zhou Chengjian < /a >, the pformation is already imminent. "Before the Chinese brand experienced the rapid growth process of quantitative change, so far, the era of high-density shop has ended, the industry is entering a qualitative change stage, and the enterprise must make intensive efforts to win the market."

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"P" recently, Zhou Chengjian, who has always called himself "little tailor", was interviewed by a reporter in a CBD cafe in Beijing.

In the interview, Zhou Chengjian said that in the coming year, more than 100 new concept experience shops should be launched throughout the country.

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< p >, however, the reporter found that "a href=" //www.sjfzxm.com/news/index_c.asp "Mei Bang < /a" put forward the opening of hundreds of experiential shops at the same time, and did not stop the pace of closing stores.

Publicly available data show that in the first half of the year, the United States has closed more than 100 stores.

In this regard, Zhou Chengjian explained to reporters that the company's current closure is mainly due to the expiration of the lease, shops inefficient, poor financial situation of stores.

At present, many new shops are upgraded on the original store.

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< p > although Zhou Chengjian said that the shop upgrade would not generate cost pressures, however, in the three quarterly bulletin of Smith Baron, it showed that the extra expenses of the company during the reporting period increased by 487% over the same period last year due to the "loss of adjustment to the direct shops".

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< p > there is an industry view that the current Chinese garment industry must undergo this painful pformation.

A few days ago, at the 2013 China clothing conference, many experts in the industry generally reflected in the interview with reporters: "the rapid rise of Internet sales has exacerbated the seriousness of the inventory and supply chain that the apparel industry has already exposed.

If enterprises remain unchanged, the consequences can be imagined. "

But they stressed that "the Internet has also brought new opportunities for pformation in the industry".

Recently, the news of the clothing industry is increasing.

Zhou Chengjian said that by the end of this month, the O2O system of the United States and the apparel industry will be formally promoted.

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