AOKANG, Standing Outside Cooperation

Recently, AOKANG group president Wang Zhentao's mobile phone came out with a thank-you note. This is not from a student who participates in the relay of AOKANG's love, nor is it someone who has benefited from the Wang Zhentao charitable foundation, but Liu Xiang and his coach Sun Haiping.

In their letter, they said, "thank you very much for your support from AOKANG. We are actively treating you. Please trust Liu Xiang. He will recover soon. We will repay the support and help of the company with better results next year."

It is understood that in August 18th, when Liu Xiang was forced to withdraw from the competition after being injured, President Wang Zhentao immediately sent a message of condolence, hoping that Liu Xiang would recover soon and return to the arena, and said AOKANG would always support Liu Xiang, and the two sides' cooperation would continue.

At the same time, AOKANG rushed out a new advertising film all night. The picture was still dominated by Liu Xiang's hurdling, with red words and passionate music, and the keynote was bright and upward.

Moreover, more than 3000 stores across the country have been hanging "Liu Xiang, we always support you" banner, to convey to consumers the support of Liu Xiang's voice and call.

Enterprises and spokesmen are cooperative relationships based on brand recognition. However, AOKANG is standing outside cooperation, inject warmth and affection to this relationship, and shows us the significance of humanistic care and understanding of national enterprises.