The H&M Plan Will Be Stationed In Australia In 2014.

In the global fashion and fashion market, Australia has been away from the edge of fashion center. In recent years, however, Australia Clothing industry Is rising unexpectedly. According to data analysis, in 2012, the size of the Australian clothing market was 24 billion US dollars, less than that of the North American market. 1/10, however, still attracted the attention of many international brands and retailers.

from Australia In recent media reports, it is learned that with the tight consumption situation and low price prevalence, brand manufacturers and manufacturers are beginning to racking their brains to launch various low price promotional cards to stimulate market demand. Relying on similar western culture and dress concept, a large number of international brands entering the Australian apparel market have been greatly profitable. In the face of the influx of international brands into the Australian market, the small local clothing brands are slowly dying out.

It is understood that at present, Zara and Topshop have filled the market gap of "Europe's latest seasonal luxury fashion". H&M is also planning to enter the country in 2014. A large number of US brands are starting to analyze the market with the similar lifestyle of California and Australia. Andrea Yasmin, a fashion designer and clothing store owner in Melbourne, said that large brands such as H&M, Zara and Topshop are eating away the living space of the Australian brand. She said that the clothes she designed could not compete with the big brands, and her costumes for a more mature market were custom-made clothing and produced in Australia, so the price would be even higher. At the same time, because of its small quantity, she could not sell her clothes overseas. Therefore, she needs to raise the price to ensure profitability. She was very worried: "I have lost the market for young people because of Zara."

Not all local brands resist the entry of international brands. Lee Stess Ki Ristevski, the ZOMP shoe marketing coordinator, said that opening a branch store for H&M is a good thing. We do not regard it as a competition. We regard this as an increase in people's traffic volume, Jaki. He said that many small business travelers have been robbed by large retailers, and small brands need to adapt to the increasingly globalized clothing market.

The introduction of international brands has caused many local businesses in Australia to be terrified. In the face of declining sales, it is easy to see that there are a lot of suppressed consumers in the Australian apparel market, who are keen on the American and European public fashions. But to some extent, the Australian market has also become an opportunity for international brands and retailers to unload stocks and launch lagged products. For the Australian market, the desire of consumers to buy too much has spawned the vitality of the local clothing market.

The emergence of an international brand that attracts consumers quickly has made the overall consumer market in Australia appear to be unable to suppress the fast fashion halo effect. Local brands are also under intense pressure in the fierce competition. They have to be forced to adapt to the current fast-paced shopping habits and try to carry out all aspects of retail channels. Among the many clothing types, sportswear has become one of the clothes that Australian consumers are willing to buy. In addition to the overall consumer preference for outdoor activities in the country, Athletic Wear High quality and functionality are also favored by local consumers. Like other developed markets, sportswear in the Australian market tends to be in fitness wear and yoga clothing.

According to euro's international forecast, from 2012 to 2017, the Australian clothing market will show moderate growth, the compound annual growth rate will reach 0.4%, slightly better than that of North America and Western Europe, but it will still lose its growth rate of about 5.8% in the Asia Pacific region.

Reporters learned that, in Europe and the United States consumer market is weak, Australian textile and apparel market gradually showing its charm. Some enterprises have indicated that in the current batch and short delivery period, the export market has become the commonality of export orders. The Australian market has a stable demand for China's clothing products, diversified and low threshold market characteristics, making enterprises more willing to explore new growth points.