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Interpretation Of The "Amulet" Of Italy'S Clothing Industry

2013/12/6 20:36:00 28

ItalyClothing IndustryHigh-End Fabrics

< p > in the minds of many people, the glorious years of "a href=" //www.sjfzxm.com/news/index_p.asp "Italy" /a "fashion" were in the 80s and 90s of last century.

And at the beginning of the 2014 spring summer Milan fashion week, those "secret stories" attracted people's attention again. The Gianni Versace assassinated mansion was successfully auctioned off, and Patrizia Reggiani, who murdered the husband and Gucci family successor Maurizio Gucci, was released on parole.

However, the two signs of fashion flourishing have not returned.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/06/20131206084103_sj.JPG "/" < > > "


< p > Italians always emphasize history and inheritance, but this should not be a pretext for their complacency.

This season, Milan fashion week, Dolce &Gabbana, which has brought us many surprises, still indulges in the beauty of Sicily.

The fresco printing is replaced by the broken walls of the Acropolis in Athens, the corolla on the head of the model, and the earrings of crystal chandelier.

The surprise and shock of these early days have been fading away in deja vu. No wonder some poisonous tongue critics even say they have become the spokesperson of Italy Tourism Bureau.

There are Gucci prints and hippie styles that have been repeated over the past few seasons, and Emporio Armani is always the 94 set of identical models with smooth silk, silk tights and slacks, and one breath.

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< p > up to now, the fashion industry in Italy never seems to be talking about creativity anymore, but also lacks the cutting-edge designers. The only way to console oneself is Made in Italy's advanced fabrics and handicrafts.

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In recent years, the capital tentacles of the French have begun to reach Italy. Not only are more and more French brands putting their leather products in Italy, but also some famous brands and enterprises have been acquired in succession. P

Recently, LVMH group spent more than 16 billion 580 million yuan (about 2 billion euros) to acquire the equity of Italy luxury group Loro Piana80%, known as cashmere Alpaca fabric, and incorporated fabric and technology into the bag.

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< p > in fact, whether a href= "//www.sjfzxm.com/news/index_c.asp" > dress design "/a" or advanced fabrics and handicrafts, Italy's apparel industry is proud of its people all over the world.

In this country with dense literary and artistic atmosphere, fashion has already melted into people's blood.

Unlike romantic France, Italy's fashion emphasizes the classic of every detail. Their ability to interpret fashion is a concept of life. It is said that Italian people go to the park for a walk or shopping when they work.

Therefore, the long history of handicraft culture in Italy also let the fashion designers born here pay special attention to the selection of materials, the grasp of colors and the decoration of details.

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< p > but with the growth of fame, many people have fallen into a misunderstanding of self complacency. The gradual laziness has made the Amulet of the "Italy classic" become a chronic poison, slowly killing the cells with innovative spirit.

I dare not imagine that if the toxicity continues to spread from the design industry, will Italy's advanced fabric enterprises fall into the trap?

At that time, Italy will lose its core competitiveness even in the garment manufacturing industry.

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< p > > Italy a href= "//www.sjfzxm.com/news/index_c.asp" > high-end fabric < /a > is world-famous. Not only because of the monopolistic purchase of high quality raw materials by fabric enterprises, the most important thing is that many Italy fabric producers are all over the centuries old ancestral enterprises, whether in weaving or finishing processes have been accumulated and inherited for centuries.

Therefore, if these hundred years of enterprises are to maintain their fashionable vitality, Italians must get more accumulation in the spirit of inheritance, in order to remain invincible.

And all these need to rely on continuous innovation spirit to achieve.

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< p > all say that entrepreneurship is difficult and keeping business is more difficult.

After the glorious years of fashion empire, Italy entered a stage of dormant adjustment.

The Milan fashion week Armani and other "Italy made" return, is Italy in the world to show the future Italy manufacturing and development of the firm belief and infinite possibilities.

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< p > the identity of a large fabric country is the foundation for its accumulation and growth. Therefore, it needs more stability and development.

Breaking the shackles of ideas and coming down from the altar may be more in touch with the current popular works and more opportunities to write a new chapter in the glory of the next fashion empire.

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