Success And Failure Of Sports Brand Investment

Deng Ya Ping's "instant search" of Xinhua Industrial Park outside the South Fifth Ring Road of Beijing company Located here, it has a distance of 45 kilometers and 2 hours from the Baidu building outside the North Fifth Ring Road, which is more distant than the market share gap of two Internet search companies. According to authoritative traffic statistics, CNZZ's market share of China's search engine was released in October this year. Baidu's market share is 60.9%, and the "other class" market share is 0.04%.

Deng Ya Ping could have chosen another retirement life, like her descendants Wang Nan and Zhang Yining, who had been married to the rich and the best after the table tennis Grand Slam. Athletes spend 10-20 years in their career and youth in exchange for comfort in the post sports era, or as coaches or sports commentators, but some choose to retire and start the company. The "minority" in these champions is Business circle Go on and on, like Jobs said, "stay hungry."

Speaking of small Deng Ya Ping's investment failure, it is inevitable to remind people of the success of big man Yao Ming. "I once said, one day, my basketball career is over, I hope it's just a comma, not a full stop." Yao Ming said.

Behind Yao Ming's comma is a series of investment lists of Yao's team. "Yao restaurant" is an investment made by Zhang Mingji, the leader of Yao team, who has invested in Yao Ming's brand. Since its opening in 2005, its business has been quite popular. It has been rumoured that the price of the wonton in this star restaurant is close to a dollar.

Gigantic whale music network is Yao Ming, Zhang Mingji and another partner Chen Ge joint investment. At present, the website has been a heavyweight partner of Google China, and has established cooperative relations with four major global record companies, more than 140 Independent record company, four international lyrics publishers and the Chinese Music Copyright Association. But this summer, the whale music network has been unable to visit, the investment is to earn money, only Yao boss himself is clear.

Yao Ming Investment It also includes Beijing's Polytron Technologies Inc. The company's prospectus shows that as one of the sponsors of the company, Yao Ming holds 675 thousand shares, and the listing of the company brings him 77 times return - nearly 30 million yuan of book investment income.

Interestingly, when Deng Ya Ping got the Diploma in economics from University of Cambridge in 2008, Yao Ming was only an undergraduate in Shanghai Jiaotong University. Yao Ming's old rival, Shack ONeil, was not idle after retirement. The four champion ring winner is studying for a doctorate in Organizational Science at Barry University. His thesis is entitled "the duality of leadership style."

The special thing about shark company lies in its cross-border operation. Jordan sells shoes And other products. And O'neal has drinks, electricity tours, 150 car wash rooms and hundreds of millions of pairs of sports shoes sales, Reebok's ShaqAttaq classic shoes will soon return at a price of $160. Besides participating in the marketing of talcum powder, analgesics and men's jewelry, O'neal also owns cable TV channels, is preparing to issue comic books, and has investment in Silicon Valley. It is reported that shark O'neal's endorsement, brand licensing and entertainment contract revenue totaled $21 million 500 thousand last year, and is expected to grow by at least 10% in 2013.

The shark business was also done in China. He signed a contract with Li Ning Co in 2006, but it still failed to save the Chinese gymnastic movement. clothing Business.