Middle And High-End Fashion Retailers Dominate The Chinese Market

< p > > commercial real estate service and investment company CBRE recently released < < a href= > //www.sjfzxm.com/ > Asia Pacific > /a > retail hotspots: 2013 annual review. The report shows that China's retail market is undergoing changes.

"China's retail industry is experiencing a period of growth that is different from the past. This growth is dominated by medium and high-end fashion brands, and the expansion of luxury brands in emerging markets is slowing down," said Shi Bo song, executive director of business services in Asia.

Compared with the opening of new stores, many luxury brands have chosen strategies that are more responsive to market trends, and meet the changing needs of Chinese consumers by upgrading existing stores, selling customized products and providing personalized customer services.

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< p > data show that, compared with the initial retailers entering the Asia Pacific market, Hongkong and Tokyo have taken the breakthrough as a breakthrough. Retailers in the Asia Pacific region tend to expand their efforts in emerging markets.

In the first three quarters, 70% of the new brands in the Asia Pacific region were concentrated in emerging markets, breaking the pattern of 2012 mature and emerging markets.

China is still the main battleground for international retailers to expand.

The completion of a large number of high-quality retail space attracted a wave of new stores.

Beijing (27 new retailers) and Shanghai (26) are hot. Hangzhou (19) ranks among the top ten in the region.

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< p > "report" revealed that in the first three quarters of the Asia Pacific region's new market, < a href= "//www.sjfzxm.com/news/index_q.asp" > retailers < /a >, the middle and high-end fashion retailers accounted for the largest proportion. Luxury retailers adopted a more cautious strategy in the mature market, compared with 26%, which was basically the same as in 2012.

Middle fashion retailers accounted for slightly more than 21%, compared with 18% last year.

The professional "a" href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a" retailers, represented by < a href= "//www.sjfzxm.com/" target= "_blank" > shoes "less" and "underwear", accounted for 16%, representing an increase of 12% compared to 2012.

Retailers from North America and Europe are actively expanding in the Asia Pacific region. Retailers from Europe, the Middle East and Africa account for 54%. Retailers in Italy, Britain and France are eye-catching.

US retailers followed closely, accounting for 26%.

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In the Asia Pacific market, mature markets such as Hongkong and Tokyo are still the first choice for retailers, especially luxury retailers to enter the Asia Pacific market. < p > Asia Pacific market.

In the first three quarters, Hongkong welcomed 28 new retailers and 20 retailers stationed in the Tokyo market.

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< p > Shi Baisong said: "Hongkong and Tokyo have provided a solid development for most of the international brands over the years.

Now these two markets are faced with dual challenges from high rent and the shortage of new retail space.

It is a pleasant surprise to attract many retailers in such a situation.

Hongkong, Singapore and Tokyo are regarded as the first port of call by retailers who have never set foot in the region, which is a good first step for enterprises to enter the Asia Pacific market. "

According to the report, most of the markets in the Asia Pacific region are a href= "//www.sjfzxm.com/news/index_s.asp" > consumption level < /a > stable, and consumers keep optimistic expectations.

Retailers' sales performance is expected to rise in 2014, but the growth rate will slow down compared with 2013.

Retailers who have entered the Asia Pacific market, especially mid-range fashion retailers, will continue to focus on Southeast Asian emerging markets including Indonesia, Thailand, Philippines and Vietnam, and expand their efforts by leveraging the steady growth of domestic consumption levels and the rise of the middle class.

Taiwan and Australia will also become the focus of the future.

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