Shenyang Minnan Chamber Of Commerce Launched Brand Discount Stores

From P to January 8th, 12 Taiwanese merchants from Shenyang Minnan chamber of Commerce invested more than 20 famous brands, including nine shepherd kings, seven wolves, sheni, LIS, Zhou and so on, and will be officially launched in the big vegetable market.

This is the first domestic brand clothing discount "outlets" store.

At the same time, the largest catering area in zhbei will open in the big vegetable market.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp" > stock apparel < /a >, in the north is commonly known as "tail cargo".

In recent years, especially in the past two years, the number of clothing brands that are affected by product backlog or even die in inventory is increasing.

"Lu Shaoxiong, vice president of Shenyang Minnan chamber of Commerce, told reporters that many clothing companies have been promoting their skills, such as increasing marketing efforts, establishing POS system, attracting franchisees, etc., but still can not fundamentally solve the problem, and the results are not satisfactory.

At present, many domestic brand clothing enterprises inventory pressure is not only in their own factory warehouse, after a large number of agents inventory backlog, lack of funds at hand, the entire circulation chain hit a "knot".

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< p > a Dalian regional agent who is known as a href= "//www.sjfzxm.com/news/index_c.asp" > menswear < /a > brand said that the sales of Chinese clothing enterprises mostly adopt the mode of "wholesale wholesale", and the brand manufacturers do not control the retail channels.

That is to say, as long as the wholesalers and agents sell the clothing wholesale and the tickets are finished, sales volume has already been formed, and there is no incentive to pay attention to the changes of the retail outlets.

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< p > however, once the sales bottleneck appears in the market, the a href= "//www.sjfzxm.com/news/index_c.asp" > retail > /a > quantity is blocked for a long time, and the agents who do not know much about the market still make orders to the production enterprises, resulting in mass production of the production enterprises, and the inventory is rapidly overflowing, and the operation is becoming slower and slower.

In order to respond to emergencies, many manufacturers began to buy back the inventory products in the hands of agents, and then look for sales outlets.

Many tail goods flow into the network sale channel.

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< p > in the retail business middle school, a shopping center consisting of shops selling brand name, off-season goods and broken yards, "outlets" shop is now popular.

However, the domestic outlets of the outlets are mainly selling international brand products, and large discount stores consisting of domestic clothing brands are rarely seen.

Lu Shaoxiong told reporters that before that, Minnan commodities opened the first domestic clothing brand discount store in Changchun, and the result was quite good.

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< p > Lu Shaoxiong introduces that the commodity can basically achieve the price ceiling of 45% off in the discount store in the big vegetable market.

Among them, the main discount is 1 - 70 percent off.

The price of many commodities will even be lower than that of online sales.

For example, a nine - year - old king's pants with a price of more than 700 yuan, the selling price here is only 100 yuan.

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"P", "Shuang Xing Commodity City" said that from January 5th onwards, the largest catering area in the northern region, more than 1500 square meters of Tiansheng Food Plaza will also be open for trial.

A large number of wholesale and retail markets have nearly 30 thousand employees, plus a huge passenger flow. There are 100 thousand catering demand per day.

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Less than P, there is no large-scale catering area with centralized, safe, hygienic and convenient meals for consumers and employees.

At present, a number of well-known chain brand enterprises have been introduced in the catering Plaza of the forthcoming trial.

Next, the restaurant will have wireless network coverage to facilitate consumers' leisure shopping.

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