2013 Clothing Industry Annual Inventory: Detailed Brand Clothing "Counterattack"

< p > < --EndFragment-- > < strong > Bosideng 18 billion 403 million yuan column < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > a target= "a" "," "shoes".

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< p > December 12th, the AQSIQ joint CCTV released the evaluation results of the independent brand value of China's manufacturing industry in 2013. The brand of Bosideng brand reached 95.5, and its brand value reached 18 billion 403 million yuan. The clothing was named a target= "_blank" href= "http:// www.sjfzxm.com/" > shoes and hats < /a > the industry's first place.

Once again, it confirms the strong industry leading power and market competitiveness of Bosideng brand, highlighting its great success in brand cultivation, value enhancement and market expansion.

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< p > under the global competition pattern, brand is the symbol of the strength and core competitiveness of enterprises and even the country.

Bosideng has adhered to the brand building with value as its core since its establishment, and has gone out of a traditional manufacturing industry to implement the famous brand strategy and develop a new type of industrialization.

Bosideng developed from the village sewing group with only 8 sewing machines to the world's largest and most technologically advanced down garment production enterprise. Its products have been ahead of the country for 18 consecutive years. For 17 consecutive years, the only representative of China's winter clothing has been released to the world. The market share of the brand combination market occupies half of the national down garment market.

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< p > by constantly establishing brand image, enriching brand connotation and shaping brand culture, Bosideng has created a miracle for private enterprises to implement famous brand strategy. It has become the only enterprise in the field of consumer goods that dominating "China's world famous brand", "National Quality Award" and "China Industry Award".

At present, the company has 1 famous brand products in China, 5 well-known trademarks in China, and 2 Export free certification products. Brand names have become the biggest manifestation of Bosideng's core competitiveness.

On the day before the opening of the London Olympics last year, Boston London flagship store and European headquarters opened in the most prosperous Oxford business circle in the UK, becoming a model for China's clothing brand to go to the international market, and it has a good reference for Chinese clothing brands to expand the international market.

This year, Bosideng even signed the official league partner of the Premiership Hotspur, and bought the British men's wear brand Greenwoods (Green Woods) and 1860, aiming to further deepen the British market.

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< p > < strong > Anta becomes the first sports brand in the mainland: < /strong > /p >

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< p > 2012, Anta's annual revenue of 7 billion 620 million yuan, more than Lining's 6 billion 740 million yuan, for the first time sat on the top spot of the local sports brand.

In the first half of this year, Anta kept the lead in Lining with a record of 3 billion 370 million yuan and continued to lead the industry.

In the past 3 years of recession in China's sporting goods market, Anta's once "little brother" completed the overtaking of the bend of big brother Lining.

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< p > another landmark fact is that as of November 21st this year, Anta's market value was HK $28 billion 97 million, which is HK $1 billion 600 million more than the total market value of the four local sports brands listed in Hongkong, Lining, XTEP, PEAK and 331 degrees.

In the "Hong Kong listed companies 100 strong selection" recently sponsored by Hongkong media, Anta also selected the list of the "comprehensive strength of the top 100" and the "dividend yield of 10 strong" list in 2013.

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< p > < strong > camel a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > Taobao shoes, outdoor first brand < /strong > /p >

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< p > recently camel dress announces that the company has achieved the first sales in outdoor and men's shoes for 3 consecutive years, and during this year's "double eleven" period, the women's shoes category surpassed BELLE to achieve the first place in the whole network clothing.

It is reported that this year's double eleven period, camels overall sales of 380 million single brand ranked third in the whole network (millet first, Haier second), a net increase of nearly 200 million over last year, an increase of about 90% over the same period last year.

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< p > for camels who are well versed in e-commerce marketing, it is necessary not only to start online experience marketing, but also to restore the reality of shoppers' shopping through backstage technology, so that consumers can "shop around like shopping". Moreover, this powerful camel has already sniffed the strength of the thread free ends.

In 2013, the bright spot of double eleven growth was wireless terminals, with a high turnover rate and high conversion rate. According to the camel executives, over 20% of orders were traded through wireless terminals.

With the continuous promotion of mobile Internet technology and the change of consumer habits, the wireless terminal will be faster in the future, and the proportion of sales of wireless terminals will be higher next year.

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< p > < strong > this year's double eleven period camel dress has a record of fierce performance < /strong > < /p >.

< p > 1, camel dress flagship store ranks first in apparel brand network with 170 million sales volume, ranking first in clothing brand sales, first in clothing brand shop, and four in men's shoes, outdoor and women's shoes category.

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< p > 2, the number of products sold in outdoor category is about 300000, sales are close to one hundred million, and the sales of full blown clothing is the first.

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< p > 3, men's shoes category eleven double turnover on the day 158 million, sold 580 thousand pieces of merchandise, the number of pactions around 530 thousand people.

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< p > 4, women's shoes category double eleven turnover more than 66 million that day, sold 250 thousand pieces of merchandise, turnover of around 230 thousand people, surpass BELLE and other brands.

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