The Transformation, Upgrading And Development Of Shoe Enterprises Win The Initiative

The transformation and upgrading of enterprises is related to the economic transformation and industrial structure upgrading of Kunshan. With the help of the policy of transformation and win-win development in the mainland, the enterprises in the Taiwan area have won the same development strategy and won the same development in the mainland. Yucheng mode: OEM enters OEM sales Kunshan Yucheng shoes industry, a subsidiary of Taiwan Baocheng group, used to produce sports shoes for only one American brand. Sun Decong, executive vice president of Kunshan Taiwan Association, said: "Yucheng has developed, designed and produced world-famous sports shoes, and has become the sole sales agent of these brand sports shoes in Greater China, creating a" Yucheng model "for Taiwan funded enterprises to transform. Yucheng is engaged in OEM manufacturing, with a profit of 10%; if it does original design, R & D and manufacturing, its profit can be greatly improved; if Yucheng is also engaged in marketing, it has a greater profit margin. " In June 2007, Baosheng Group was listed successfully. Baosheng international, which takes the establishment of sales network in the mainland market as its own responsibility, quickly builds a sales network in the mainland market of the motherland. It set up more than 3000 stores in that year and will establish 10000 outlets this year. Relying on the sales chain of Baosheng international, the sales volume of Yucheng wholesale link is expected to exceed 1.2 billion yuan this year. The transformation of Yucheng shoes industry from "OEM" to "OEM" relies on the huge market of mainland China. In the first half of this year, production-oriented enterprises in Kunshan Export Processing Zone, such as Renbao, Shanghai rhenium optoelectronics and Kunda computer, have set up domestic sales headquarters to engage in domestic sales business. Kunshan has set up a Promotion Committee for the transformation and upgrading of Taiwan funded enterprises to actively carry out services to promote the development of domestic trade of enterprises in the region. Leading enterprises such as Caijing and Shanghai rhenium are seeking a larger domestic market and striving to achieve the target of 10 billion yuan of domestic sales. Innovation of investment environment, promotion of processing trade transformation and upgrading and structural optimization to drive the transformation and upgrading of import and export trade are the highlights of industrial transformation and upgrading of development zones. Nanbao mode: technological innovation promotes industrial level technological innovation is the core power and guarantee for the transformation and upgrading of Taiwan funded enterprises. The transformation mode of Nanbao is different from other OEM enterprises. In 1997, Nanbao resin was settled in Kunshan Development Zone. Nanbao resin is only one of the raw material production workshops of Taiwan Nanbao resin group. Today, Kunshan Nanbao factory has achieved rapid development relying on scientific and technological innovation. in 2007, Nanbao developed a coating that can reduce the room temperature by 9 degrees Celsius, and obtained the certification of high-tech products in Jiangsu Province and the identification of high-tech enterprises. This will enable Nanbao to continue to enjoy the 15% preferential income tax rate in the future. to enter the mainland market is the dream of Taiwan businessmen in the development zone to compete for the Central Plains. The establishment of R & D institutions and the implementation of scientific and technological innovation are the guarantee for the dream to come true. Energy saving and health are the driving force of Nanbao's innovation. In 2005, the company won the "national" and "China's famous brand" products in 2006. In the same period of last year, the well-known enterprises at all levels have applied for a total of 120 high-tech projects, of which 17 are new products developed by Taiwan funded enterprises. color crystal mode: export OEM turns to self created brand Caijing Optoelectronics (Kunshan) Co., Ltd. in Kunshan Export Processing Zone, established in 2001 and put into operation, was once a partner of global brand digital cameras. With original design and manufacturing capacity, Caijing has produced more than 8 million digital cameras in high peak period. The transformation and upgrading of enterprises is related to the economic transformation and industrial structure upgrading of Kunshan. With the help of the mainland market drive, macro policies and win-win development environment, the Development Zone guides Taiwan funded enterprises in the zone to actively implement the transformation and upgrading development strategy, so that enterprises win the initiative in the transformation and development, and walk out of the same road of success. "One color" represents "one color". In the past, more than seven manufacturers of notebook computers, which have been developed and developed by the company, have been independent manufacturers of notebook computers. Under the situation of tight macroeconomic policy, the initiative of Taiwan enterprises to create their own brands in the development zone has added impetus to the rapid development of enterprises. set up a research and development team to control the core technology of the chip, and then extend the technology to the upstream and downstream. Since 2007, Caijing optoelectronics has developed a digital camera with independent intellectual property rights, and has established its own brand. It has realized the transformation from single export OEM to self created brand.