Down Jacket Market Once Again Raises "Quality" Big Torture.
Less than P, January, when the Spring Festival approached, some large, medium and small shopping malls and boutiques in the domestic area sold the most clothing belonged to down garments.
There are also large number of individual down jacket manufacturers and traders in order not to product backlog to the next year sales, the big sale of the trump card, down the price of down jacket to even jump the floor level.
Some retailers down to eighty percent off to half off down, which is really too cheap.
Some people suspect that when the price was raised or the price was too high, the discount can be so great now. There are many divergent opinions, but many consumers are still keen to "clean up" these affordable products.
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< p > although terminal consumers in various regions at home and abroad come to pay attention to the down jacket products every winter, every time they pay more attention to the clothing and put forward higher requirements and suggestions. With the continuous improvement of people's living standards, people's dressing ideas are constantly changing. Especially since the word "fashion" has been incorporated into people's thinking and mind, ever-changing styles of clothing and new materials and new fiber fabrics have also become the topics that consumers are eager to talk about and touted. The production of down jacket fabrics and clothing factories in the process of design and production is also very pressure.
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< p > however, the people in our chemical fiber and garment industry chain still try their best to meet the needs of more consumers and strive to perfect their products.
In fact, in recent years, the raw materials of chemical fiber down clothing fabrics are nylon, polyester, viscose fiber and so on. When processing nylon fabric with down fabric, the processing cost is higher than that of polyester, but the down garment can not be made of the same fabric, it is all blended.
If the down fabric is 100% polyester, then the down garment fabric is slightly hard and bulky. The end customers may wear some uncomfortable clothes. The biggest advantage of the down garment produced by the 100% polyester fiber is that it is airtight, wind resistant and durable. However, the inside and outside fabrics made of nylon long fibers are much more comfortable for the down garments. Of course, the most comfortable ones belong to the fabric blended with cotton.
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< p > recently, some customers have shown that there are many problems in the down trade clothing on the Internet. For example, the logo is written down 100% down, but after buying home for a period of time, assuming that where there is a hole and thread, it is found that the down is not 100% at all, and there are other stuffing in it, which makes the consumers feel very aggrieved and is not willing to be cheated.
Therefore, it is also friendly to remind some businessmen to be honest and behave. What is it to say clearly to customers, not to say anything clearly, and also to manufacturers, especially small workshop enterprises, in the production process, if they do not fill 100% down, do not mark 100% down on the label, and can not mislead consumers to consume.
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In addition, in recent days, I have visited some consumers in the market, as well as workers in sewing machines and sewing machines. They all reflect this problem. Many people say that this year many people's down garments are damaged and they are patched up. They think that the down coat is not strong enough, and it is easy to set an unrepaired mouth without care, and the down will come out from the clothing. P
遇到这种现象,消费者很头疼,因为现代社会上的老、中、青甚至少年儿童等都人人有爱美之心,甚至爱美到不容许自己的衣服上有任何瑕疵的地步,那么假设出现羽绒服有破损势必影响到了整天的美观,假设将其丢弃,有感觉到很可惜,毕竟现在很多品牌羽绒服价格也是很高的,在不打折的前提下一般都达到了一千多甚至两千元的水平,而如果继续穿破损的羽绒服就必须要让大街小巷的专业缝补工进行修复,这也导致了专业缝补工出现抱怨的现象,她们跟我反映说,让我能不能写个文章帮助呼吁一下羽绒服生产厂家,让他们在制作羽绒服的时候,是不是在服装里面多制作几个大口袋,而大口袋的面料用外面那层面料,这样如果一旦羽绒服的什么地方出现破损裂痕等等,就可以将服装内袋面料作为缝补的原材料,让消费者们在遇到服装破损的前提下也尽量还能够再
Next time, wear down almost the same perfect down jacket.
Assuming that consumers are not suffering from breakage, there are several large pockets that can also carry wallets, cell phones and Keychains, and so on. They also allow the pockets of down garments to prevent thieves and owners from carrying small objects conveniently. This kind of down coats with multiple pockets can also achieve the effect of promoting sales. Why not? /p
< p > as we all know, < a href= "//www.sjfzxm.com/news/index_c.asp" > product quality < /a > is the life of enterprises. In the increasingly fierce competition in the international market in twenty-first Century, our down garment enterprises and the fiber and fabric enterprises developing and producing such products should pay more attention to temper the quality of products and seize the commanding heights of quality.
In terms of production and processing of down garments, Europe, the United States, South Korea and Japan have advocated this strategic slogan of quality as the life of enterprises many years ago.
Of course, many famous enterprises in China have done a lot of work in recent years in terms of product quality. The down garment manufacturers are no exception. But what consumers deserve to ponder is that, as the price of feather and down materials continues to rise and the down garments are constantly improving, we can not afford to treat the end consumers in order to save costs. It is necessary to achieve "real prices", which can be reduced from other places to increase efficiency. We must not reduce the quality of products and even make the quality of products convenient. This will be no good for the healthy development of enterprises in the future.
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<p> 另外,羽绒服装产品年年都要新奇特,因为随着我国羽绒服市场品牌数量的激增,真可谓如“雨后春笋”般拔地而起,其产品也出现了不同程度的雷同现象,诸多消费者认为中国的商场里这些年生产出售的羽绒服式样依然是大同小异的,做工与面料的选择上也没有什么两样,只有在价格销售倒是年年变化,一年比一年昂贵,按理说商家应该根据羽绒服的内囊羽绒的含量以及外面布料的选材和做工是否精致而定,可如今由于假冒产品的频繁问世,导致了品牌服装卖不出品牌价格,假冒货与真货各占其半壁江山,真的令消费者感到悲哀,谁会愿意用同样的价格去买假货、劣质商品呢?</p>
"P", therefore, the domestic famous brand down clothing enterprises must launch a series of down clothing products belonging to the characteristics of the enterprise. Only by developing personalized products and cultivating their own stable consumption group, can we have an oasis in the new market situation.
Manufacturers should go deep into the consumer groups every year to do interviews for many times, so that they can truly understand what kind of clothing they want to wear, and make their own brand products according to the styles and colors expected by the end consumers, so that they can really win the market and be truly accepted by consumers.
Also, especially in the use of feather in the internal capsule, we should pay more attention to the use of feather. The author has been interviewed with a lot of down garment consumers over the years. They have talked to me about the same problem. Some chill women believe that a businessman can not make the down garment look like a product because of the pursuit of time. It looks plump and soft, but not warm, and wears two woolen sweaters in a down jacket. It's a bit too funny. They think that the down weight of the down jacket is a little better. It feels comfortable and warm, and produces a sense of satisfaction.
Some men who are afraid of heat or fat people think that the down jacket is still light and thin. Because they don't wear cold clothes and feel cold in winter, they feel hot after wearing. Since consumers have two kinds of mindset, why don't they bring down down clothing that is down to the price standard as a producer of down coats? So that consumers can buy their own fit or need down clothing according to their adaptation to weather and temperature. Is this not a blessing for both sides? This can also make the down jacket more and more useful. What's the reason why manufacturers do not do it? < /p >
At the same time, the quality of feather and feather is briefly described. Actually, feather and down feather products are traditional export products in China. China is the largest country in the world, "a href=" //www.sjfzxm.com/news/index_c.asp "down feather > /a" and its products producing and exporting countries, occupying the majority of the world's down and products market.
Water washed down feather has undergone 9 processes from raw material to export or processed into products. In the development of down industry, in order to ensure the quality of down and its products and meet the needs of domestic and export markets, various countries have formulated a series of relevant standards, such as China GB/T 10288-2003, Japan JIS L 1903:2011, international feather and feather Bureau IDFB Test Rules 2010 edition, EU BS EN method and so on.
These standards have similarities and differences.
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< p > it is reported that component analysis is the most important part of the detection of < a href= "//www.sjfzxm.com/news/index_c.asp" > down /a >, and is also the most difficult part to grasp.
Because of the complexity and inhomogeneity of feather down samples, from uniform sampling to picking up, all rely on manual labor, mainly relying on sensory detection methods, which need to be operated by professional trained technicians.
The uniform sampling method adopted by the standards is basically the same. That is to say, four points method is used to sample the sample two times to obtain representative samples.
The quality of the first sorting and the second sorting samples is different in each standard.
In addition, the definition of some components among standards is slightly different.
Take the long hair piece as an example, in the GB method, the goose feather 8cm is above, the duck feather 7cm above is called the long hair piece.
In the IDFB method, the feather with a length of 12cm or a feather length exceeding 10mm is called a long haired piece.
In the JIS method, the hairy pieces are feathers whose length is above 6.5cm.
BS EN method has no specific definition for long haired slices.
Component analysis includes not only the detection of the contents of each component in the sample, but also the identification of the samples. The origin of the material depends on whether the raw material comes from goose down or duck down.
Goose down and duck down are difficult to distinguish from the naked eye in appearance, but there are obvious differences in price, quality and warmth retention performance. The methods adopted in each standard are projection observation method. According to the shape and size of the prismatic joint, the spacing and distribution of the interprismatic internodes, the category of eiderdown is identified.
GB requires no more than 15% of the total amount of cashmere, and the content of duck feather should not exceed 15% of the gross content.
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< p > finally, there is still more to be said about sewing. Because when people choose to buy eiderdown, they should first choose clothes that are not drilled, and the liner or lining of the down jacket should have the performance of anti drilling. When purchasing, it is possible to wear the fabric of the down jacket or the surface of the lining material to drill after it is drilled, but a small amount of wool from the quilting seam is a normal phenomenon.
Suppose the stitch is thin or multi seam, can it avoid this phenomenon? It still needs the attention of manufacturers. After all, many down coats have such a phenomenon. This is one of the phenomena consumers do not want to see.
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< p > therefore, for the future, China's down and its products industry is also facing fierce competition in the international market. Apart from strengthening trade associations and exchanging information through organizing trade associations, an important solution is to emphasize the quality and inspection of down products and their products.
Timely understanding of the new standards and new methods will help us to understand the latest developments in the international down market, absorb advanced production and testing technology, improve the quality and grade of China's down and its products, expand foreign trade, and promote the healthy development of China's down industry.
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< p > and the Quality Supervision Bureau of various provinces and cities in China should also carry out special supervision and spot checks on winter cold proof products such as down garments, knitted and thermal underwear, and timely feedback the results to manufacturers and terminal consumers, exposing the pass rate of each product, so that more consumers will know which products are truly excellent quality products.
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