Gloria Meets Liu Shichao Business Marketing

< p > 2012, Liu Shichao came to Gloria women's clothing. He served as the general manager of Gloria women's clothing e-commerce and Gloria Internet Marketing Director. On the one hand, Liu Shichao was responsible for the overall business of Gloria women's clothing business, and at the same time, he was also responsible for the overall Internet marketing of Gloria women's clothing company.

In the first half of 2013, Gloria's a href= "//www.sjfzxm.com/news/index_c.asp" > women's wear > /a > e-commerce platform sales exceeded one hundred million, online turnover accounted for more than 20% of the brand, ranked third below the online brand.

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< p > < strong > reconstruction of management < /strong > /p >

< p > < strong > changing the operation mode of enterprises with the spirit of Internet < /strong > < /p >

< p > he advocated the idea of "out of control" and established a good operation system based on trust authorization.

The Internet has changed the efficiency of information pmission. Today, if we continue to insist on the way of waiting for decisions, we may have changed in the process of reporting. "So you have to let people who know best about consumers make decisions and put forward strategies."

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< p > he hates the process of managers interfering in the work of employees. "As long as the process does not exceed the bottom line of values, you should tell me where you want to go and what resources I need to provide, which is the spirit of the Internet."

The reason why traditional brands fail to do business is largely because the management mode has not changed and still insists on "control".

"If you still want to control everything, the cost of your information pmission will cost you nothing."

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On the basis of "P > product, < a href=" //www.sjfzxm.com/news/index_c.asp "> Gloria < /a > women's wear online brand GOELIA, we have created a brand-new Internet brand Goelia.

The latter is under the same excellent production system, making a brand that is more suitable for young people.

The design is also aimed at the Internet generation, young people who are about 23~27 years old.

"There is a way to do business, and more people are concerned about how to make a through train, how to make Juhuasuan, how to explode money, which can quickly create a new brand, but really a hundred years' brand needs to have a way, including how to control the production well, how to design well, and how to build a good brand."

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< p > under the new organizational structure and decision-making system, Gloria's human effectiveness has been greatly improved.

In 2012, 89 employees made a sales of 70 million yuan. This year, 120 employees in the first half of the year sales were 170 million yuan, the average human efficiency increased from 780 thousand yuan to 1 million 400 thousand yuan, "next will increase to 2 million 500 thousand yuan."

Liu Shichao is full of confidence.

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< p > < strong > grasp the ability to build business mode < /strong > /p >

< p > < strong > life is much more important than work < /strong > < /p >.

< p > to put aside the role of manager, Liu Shichao is also an entrepreneur.

The auto spare parts store, founded by him, maintains the highest sales record of Taobao's similar stores.

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< p > in his view, this is a capability to build < a href= "//www.sjfzxm.com/news/index_c.asp" > business mode < /a >. The so called business mode is an operation system.

"One dollar goes in, one piece comes out five.

In fact, it is brand building and management capability, which is generally lacking in Chinese enterprises. Brand building management is not advertising at all. It starts from consumer research and brand positioning.

The mistake that Chinese enterprises are prone to make is that you want to do a good idea and do not integrate it as a whole.

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P himself seems to have discovered his abilities very early.

"At the age of 16, I knew that I would be a professional manager in the future. I was actually a very stupid person. At one stage, I felt that some people were better than me.

Later, I found that smart people are easy to run in a broken line. They have never been tested in CPA, TOEFL or GRE, because I feel that it has nothing to do with my future.

I like business, and I always keep my head down and walk on that business road.

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