Huang Wenjie, Executive Director Of Guangdong Provincial Circulation Industry Association, Said: "The Market Needs To" Survive "Before" Fire Up ".

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Huang Wen Jie < /a > told reporters that the success of the new shopping mall can not be duplicated, and how to open up its own road in the "crack" of the mature shopping center is the biggest problem.

But in Tianhe business circle, there are inherent advantages in opening shopping centers, that is, the passenger flow brought by mature shopping centers can be shared.

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< p > < strong > 1, the basic premise is to attract the basic passenger flow < /strong > < /p >.

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > shopping malls > /a > to "survive" can "fire up", mature business circle "latecomers" face great pressure during the incubation period, and can not be divorced from their geographical location when positioning.

Such as Huacheng Hui square, now A, B, C three areas can attract the passenger flow is not much, this is because the early positioning is not consistent with the surrounding basic passenger flow.

It is reported that Huacheng square near the office and high-end hotels, the basic passenger flow is also a high-end customer group, but the early positioning of the mall in the young, the trend, such as the 8090 Chao Fang and so on, and can not attract the basic passenger flow, leading to the current embarrassing situation.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > shopping center < /a > passenger flow can be roughly divided into basic passenger flow and external passenger flow.

Huang Wenjie believes that in the early stage, the basic passenger flow should be the main factor to support the operation of shopping centers. "Therefore, positioning can not deviate from the surrounding passenger flow."

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< p > < strong > 2 adjust the category characteristic management < /strong > < /p >.

< p > with the blowout development of shopping centers, avoiding homogenization becomes an eternal theme.

"Good Plaza has also copied the experience of Tianhe City."

Huang Wenjie pointed out that, however, simple replication can not bring the best results, and it has to break through the competition to seek its own differences in the competition with the former. "Good Plaza is now a mature shopping center, but it is constantly exploring the characteristic operation, such as its own Hi department store, Contemporary Arts Center and aquarium, and another example is the positioning of high-end Taigu Hui."

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< p > find vacancies in many existing shopping centers. The supplement to the overall shopping structure is the direction of characteristic management. For example, fashion Tianhe can introduce more characteristic merchants, find some trend brands, and have more distinctive characteristics.

However, it is important to note that the shopping mall should follow the "main axis" when adjusting.

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< p > < strong > 3 for specific consumption group or regional type < /strong > /p >

< p > the "latecomers" of mature business circles are not easy to make "large and comprehensive" shopping malls because of the limitation of area and fierce competition. Generally, there are more opportunities to create thematic shopping centers in shopping centers of 50 thousand to 80 thousand square meters, especially for specific groups.

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< p > Huang Wenjie analysis, the young consumer group is worth grasping.

Consumption power has two hard targets, one is income level and the other is consumption desire. The existing mature shopping center can attract high income crowd; while the shopping center for young people is not high enough, but the consumption desire is enough, the natural consumption frequency will be high, just like the popular front line, the development space of business benefit is not limited.

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< p > it is worth noting that with the increasing radiation scope of the plaza and the Tianhe City, consumers who live and work in Tianhe District may be afraid of many people and choose other shopping centers nearby. This is the opportunity for "latecomers".

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