Fuzhou Department Stores Scrambled For Luxury Brands And Entered Into The Ocean Market.

< p > 1 morning, the reporter saw in the Dongqun Sheng store, as the store brand of the store, < a href= "//www.sjfzxm.com/news/index_c.asp" > BURBERRY < /a > the store had already implemented the enclosure, the shop assistant was counting the goods, and said no longer sold the goods outside the shop. "Yesterday it was closed, the shop has moved to the ocean crystal code, and it can be bought from 11." < /p >
< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Ocean crystal Dian < /a >, the reporter also saw many brands upgrading logo. In addition to the CARTIE which has been on the street side by side with LV, the word "BURBERRY will be opened soon" is very conspicuous. The reporter saw through the enclosure that the interior decoration and counter layout were basically completed. < /p >
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/03/20140403074209_sj.JPG "/" < > > "
< p > except for BURBERRY, < a href= "//www.sjfzxm.com/news/index_c.asp" > GUCCI < /a > also came out to move to the ocean crystal code. On the side of Guan Ya Plaza, a block area marked "brand modification and upgrading" is very conspicuous, which accounts for nearly 1/3 of the total floor area. < /p >
< p > people familiar with the matter said that the location is the GUCCI shop site, which is now being renovated. Yesterday, GUCCI Oriental Group store clerk also said: "I heard that the brand will move to the ocean crystal code, it is estimated that until August and September." < /p >
P and GUCCI, which represent the luxury brands of the palace level, have been stationed in the department store of the Orient Department store since 2009 and 2010. Since then, the Dongbai group and the ocean department store have been evenly matched in the contention of the international luxury brands. With the adjustment of BURBERRY and GUCCI brand strategy, this balance will be disrupted. < /p >
< p > signs indicate that the high-end positioning of Dongfang department store is changing. Since the beginning of last year, Dongqun Sheng store has begun to adjust some of its floors. This year, the store is the biggest adjustment since its opening. < /p >
< p > "we will develop in the direction of personalized fashion Plaza based on the surrounding consumer groups and based on the adjustment and positioning of the community." According to the responsible person, the light catering business represented by coffee and west point will account for 20% of the department stores in the year. < /p >