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Interpretation Of The Wrong Marketing Management Of Franchised Stores

2014/4/11 19:45:00 9

Franchised StoresManagementMarketing Strategy

< p > < strong > 1, work can not catch the key point, eyebrows and moustache grasp.

< /strong > < /p >.


P, as a boss, does not focus on how to develop the market, publicize product brands, maintain and develop channels, pay attention to those trivial things every day and spend a lot of energy on it.

It gives him the feeling that he is busy every day, and keeps running for the shop.

But he neglected the main responsibility of being a boss.

If the work is not divided, the sales performance will not be improved, and the business will be depressed.

The staff will be worried about the prospect of the boss and the shop, and there will be no way to concentrate on his work, and his sales performance will not be improved. < /p >


< p > < strong > 2, which is not conducive to the development of a href= < //www.sjfzxm.com/news/index_c.asp > shop assistant < /a > growth and work. < /strong > /p >


< p > customers often jump over the shop assistants when they ask for concessions from the store, and talk directly with the "a href=" //www.sjfzxm.com/news/index_c.asp "boss" /a ". Why is that? Because he always takes a lot of work on the shop assistants on the weekdays, he does not trust the shop assistants to solve the questions and answers, and he is afraid that the salesperson will ruin things and lose the customer, so he will personally experience the things he has done for himself, so that he can finally get rid of the shop.

< /p >


"P" people only go through the experience, and then summarize the progress.

But now the salesperson has little chance to experience and deal with problems. Can he grow fast without going through practice? < /p >


< p > < strong > 3, causing salesmen to look down is not conducive to establishing prestige.

< /strong > < /p >.


< p > there is a cloud: in its position and seek politics! Sitting in the boss's position, thinking most of every day is not how to expand business, energy is consumed by some dirty things, which itself is sorry for the boss's position, but also a waste of human resources.

How can a worker go to see a guy who is so busy every day with ink, paper and firewood smoke? Where does his prestige come from? /p


< p > < strong > 4, making oneself very tired < /strong > < /p >


< p > a person's energy is limited. Every day he has to face so many things. He often takes care of his head and wants to catch everything, but he can't do anything at all. Even if you have three heads and six arms, why do you have to work hard every day, even if you are tired of fighting, you can't work efficiently, and you can't help yourself!! /p!


< p > < strong > 5 is not conducive to the growth of < a href= "//www.sjfzxm.com/news/index_c.asp > > team /a > /strong > /p >


< p > there is an advertisement saying: Hello, everyone is really good! Similarly, in a team, a leader is not strong enough to take all the members of the team strong, and can understand their strengths, reasonably combine them in a team, and make the best use of teamwork.

The old version ignores sales growth and sales team building, and does things that are trivial.

Team growth is not enough, naturally affecting performance improvement.

< /p >


< p > what causes the boss to do so? < /p >

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