How Do Garment Franchisees Cooperate With Brands?

Brand enterprises and famous brands have been playing an important role in consumers' minds. Franchisees and commercial retailers who fight side by side with garment enterprises have been rarely known.

At the first China franchisee Development Forum held in Shenzhen Convention and Exhibition Center, the participants first discussed the development of the apparel industry in the form of a forum with the theme of "the success of franchisees" for the first time.

Shen Yongfang, Secretary General of Shenzhen garment industry association, said that franchisees as one of the powerful promoters of the healthy development of the garment industry, whether in the past, present or future, will play a crucial role in the development of the industry.

She said: "doing a good job in joining agents is equivalent to stabilizing the marketing network for garment enterprises. Joining agents in the final victory era is also an indispensable driving force for the development of this industry. Joining agents should receive full attention from all aspects."

The participants agreed that "franchisees should be based on brand interests and maintain brand image. On the other hand, they should learn to go from behind the scenes to the front desk, and be good at using various platforms to further promote the brand, enhance brand awareness and franchisee's own popularity."

Franchisees need to strengthen effective communication with brands, regardless of wholesale era or brand era. The development of clothing brand is inseparable from expanding franchisees.

The continued operation and popularity of the brand largely depend on the level and ability of the franchisee.

Now, franchisees can no longer be confined to small businesses, but engage in brand promotion and marketing with great potential for development.

As professor Wang Xiangsheng said in answer to a franchisee's question, "in the era of brand entry, brand enterprises and their affiliate teams should constantly improve with the development of the market. If individual franchisees can not meet the needs of brand and market development, they will be eliminated from the market.

From this perspective, brand operators and franchisees, especially franchisees, need to enhance effective communication with brands, learn to improve their management level, enhance market insight and enhance their market innovation awareness and service awareness from various aspects, be good at changing their concepts, and be willing to go from behind the scenes to the front desk to fully display their image and strength.

With the all-round upgrading, the concept of franchisees can be updated so that they can better adapt to the market development rule in the brand era.

With the development of decades of development, the franchisees and branded businesses have achieved a win-win situation. At the same time, a large number of well-known clothing brands have emerged in China's apparel industry, and some powerful and thoughtful franchisees have also emerged.

At this stage, brand and franchisees need to explore not only the cooperative business model but also the close relationship between standardization, mutual trust, perfection, common development and common improvement under the background of increasingly standardized market.

Therefore, to attach importance to franchisees, help franchisees and correctly guide franchisees has become a very important topic in garment enterprises and the whole industry.

Only the family is a family, it will not say two words, only the brand in the market competition radiant vitality, brand merchants and franchisees can achieve win-win.

Editor in charge: Yang Jing