Golden Eagle Holding SKINMINT To Break Through With A Buying System

< p > yesterday, reporters learned from Jinying international trade group (China) Limited. At present, the Golden Eagle Department has held the United States SKINMINT company, through which the two sides will cooperate in the buying system operation. The first batch of three American brands have been settled. In the future, the Golden Eagle Department will introduce more international brands through the buying system and agency system to operate in a self operated manner.

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"P", "our company is headquartered in the United States, mainly for all the major European and American brands, many of which are designer brands.

We are very strict in brand selection. We must enter the major shopping malls in the European and American markets.

Some of these brands are strong in their own capital, while others are not big brands. For those small and medium-sized designer brands, it is very difficult to enter the Asian market alone, so we will introduce these brands into the Chinese market after being selected.

Hong Ruohui, general manager of SKINMINT, told reporters that at present, SKINMINT has been controlled by the Golden Eagle department, so the future SKINMINT will cooperate more with the retail projects under the Golden Eagle department.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Hong Hui Hui < /a > said that under the Golden Eagle department, there are department stores, all life shopping centers and even outlets. SKINMINT will look for suitable overseas brands to operate in the way of buying hands, and introduce the stores under the Golden Eagle department. For Golden Eagle, this is equivalent to buyout goods, and some new goods can enter the shopping center directly, and some old ones can enter the sale of outlets.

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< p > "in fact, we have been looking for opportunities to develop" a href= "//www.sjfzxm.com/news/index_c.asp" self operated /a ". Although there are still some of the ratios being self operated, the proportion is very low. Through cooperation with SKINMINT this time, we can choose and target ourselves.

In the future, we will introduce these self purchase brand products in shopping malls nationwide.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Shanghai < /a > Golden Eagle will close shop and reinventer business. It may be reopened at the end of this year or next year, when we will introduce some proprietary brands.

Wang Xuanyi, Shanghai Jinying International Shopping Plaza Co., Ltd., revealed that the Golden Eagle department had jointly developed a new network with the brand side in the form of joint venture. This time it also specialized in holding SKINMINT to expand its own brand, all of which are what Golden Eagle hopes to pform the whole life format in the future.

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< p > close to people believe that today's pure department stores are very embarrassed and the profits are declining year by year. This also leads to frequent shutting down of stores in Baisheng and other old department stores. Therefore, the pformation of Golden Eagle department can be understood, but self-reliance is not easy to do, for example, whether some designer brands will be accepted by the market, and the risk of buying out goods also has certain risks.

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< p > to this, Wang Xuanyi said there must be some risks in the buyout system, but this is the need of market change. It is imperative to pform. It will also have a comprehensive consideration of the self introduction brand that will be introduced in the future, and will not introduce the brand hastily, so as to reduce the risk.

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< p > at present, there are about 26 stores in the Golden Eagle department, which have 5 new stores on average each year. This year is a year of full pformation of the whole life format, so it expects to open a new 6~8 store this year.

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