Weird Shop Names Are Difficult To Manage Creatively And Depend On Quality.

Zhang Yancheng, director of the Department of Chinese language and Philology at Wuhan University, says that P is disgusted with its artificiality and its pursuit of vulgar shop names. Feng Guilin, director of the Sociological Research Institute of the Hubei Academy of Social Sciences, said that street shop names are also an important part of the city's image and represent a city's cultural taste in a sense. Poor and bad shop names will have a negative impact on the city's image. < /p >
< p > a wide variety of < a href= "//www.sjfzxm.com/news/index_c.asp" > shop name < /a > brings new challenges to the management department. Gan Minhong, chief of the registration bureau of Wuhan industrial and commercial bureau, said that the name of the shop must be approved by name when registered with the trade and Industry Bureau. The names of enterprises and individual businesses can not contain 6 kinds of words which are harmful to the state and public interests. Some of the weird shop names are like edge ball, wandering on the edge of legal norms. How to find a balance between regulations and individual expression is the difficulty of daily supervision by the business sector. < /p >
< p > aiming at changing the name of the shop without authorization for some businessmen to make a gimmick, Gan min Hong said that once the business department discovered that there was a big discrepancy between the name and the registration name, it would urge the shopkeeper to correct it. < /p >
< p > reporters visited many fashion squares such as Wanda and new beauty, and found that the names of the weird shops are everywhere: "flying hair and running silk", "sending snow like", "believing in your evil" and "deep love in a net". The company's brainwave makes pedestrians laugh. < /p >
< p > just on the cultural street of China Normal University, there are dozens of shops selling strange shop names. A shopkeeper used the idiom to name "a href=" //www.sjfzxm.com/news/index_c.asp "clothing store > /a" and "another one of the couple's big head shop". There was a shop name matching the name of the shop, "born by right"; a shop imitating the popular Internet word, named "Lei Lei Lei", the shop owner Ms. Xing introduced that the shop name is an eye-catching sign that can attract more customers into the shop. < /p >
< p > many shopkeepers and Ms. Xing have the same idea that consumer groups are mainly students. They like to pursue fashion and novelty and are easy to accept such names. Creative shop name is an advertising campaign, which has earned enough to shout and sign. < /p >
< p > however, the view of < a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a > is more practical. Reporters interviewed 20 people on the streets in three towns, most of them said they would go into the shops, but whether they paid for the shopping or not, they also wanted to see the quality and price of the products. Some shopkeepers said that some shops that had been popular before were hard to find. Relying on the name of a shop does not save a sluggish business. < /p >