Men'S Clothing Brand Should Be Listed To Cope With Unfavorable Environment.

< p > for listed companies in the cold winter, < a href= > http://sjfzxm.com/news/index_f.asp > men's clothing > /a > listing has become an important way to obtain capital support.

Recently, the Beijing Business Daily reporter was informed that men's brand Tiger stock from June 30th to July 9th, 1000 shares per hand, the price of the move is between HK $3.35-4.4 per share.

The number of shares sold worldwide is 120 million shares, of which 10% are for sale in Hongkong and 90% for international sale.

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Tiger P said that assuming that the price per share is HK $3.88 (that is, the median selling price of HK $3.35-4.4 per share), the net proceeds from the global sale will be approximately HK $391 million. According to the plan, about 27% of the above proceeds will be mainly used for brand promotion and marketing, 20% for improving research, design and product development strength, 20% for repaying part of bank borrowings, 13% for expanding distribution networks, and for storefronts for distributors and two tier distributors, 10% for ERP systems, and the remaining 10% for working capital and other general corporate purposes.

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< p > > a href= "http://sjfzxm.com/news/index_z.asp" > notice < /a >, not only is tiger capital, many men's wear brands are quite valued for listing.

Among them, in April of this year, Hai Lan's home was successfully listed through the shell technology, becoming the largest clothing company of A shares.

Seven card related responsible person said, the brand is ready to go public in 2015.

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< p > industry analysis shows that the reason why men's clothing enterprises are enthusiastic about listing is the fact that the competition in this field tends to be fierce.

"To widen the gap, get the opportunity to develop, and seek capital market support has become an indispensable means.

Listing is the only way for garment enterprises to develop to a certain stage and seek greater development.

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"P > < a href=" http://sjfzxm.com/news/index_p.asp "> clothing < /a > independent analyst Ma Gang further added that under the overall downturn of menswear industry consumption, the main purpose of enterprises seeking to go public is to acquire the necessary financial support for enterprises to expand their scale. At the same time, listing will also play a certain role in promoting popularity.

However, the achievement of ideal results is not easy.

The listing puts forward higher requirements for the operation and management capabilities of enterprises. Enterprises need more input to speed up internal construction.

In addition, the stock price is greatly affected by the performance. If the listed company assumes greater responsibility, the cold resistance and brand promotion ability of the listed company must be tested.

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