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Expansion Of Overseas Exhibition Groups To Achieve Effective Docking

2014/7/10 14:37:00 29

Fashion BuyersExpansion ExhibitionsCostumesWomen'S Wear

In recent years, with the continuous improvement of the domestic macro-economic situation and the rapid expansion of purchasing power, the domestic fashion market has undergone tremendous changes in the pattern of P. Luxury brands and fast fashion brands abroad have seen the potential of the Chinese market, accelerating the layout of China and occupying various levels of fashion consumption. With good geographical advantages, Shenzhen has been included in the international fashion consumption circle ecological language. At the same time, the upcoming "China (Shenzhen) international brand" a href= "//www.sjfzxm.com/" target= "_blank" > "/a" a href= "http:// www.sjfzxm.com/" target= "http://" > "clothing trade fair" has also become an important platform for many overseas brands to develop the Chinese clothing market by virtue of the growing international influence. In this year's exhibition, overseas exhibitors have entered the international exhibition area on an unprecedented scale to show the international fashion brands and trends to Chinese consumers. < /p >
< p > according to the director of the exhibition, at present, more than 40 brands from the United States, Germany, the United Kingdom, France, Spain, Austria, Korea and Hongkong, China will enter the International Pavilion, including Havaianas, LASCANA, Milly, Axara, Sportalm GmbH, Tuzzi, La Scala, and Seeita (Italy fashion brand group). The exhibits include men's wear, women's wear, leisure denim, underwear, evening dress, leather bags and accessories. The foreign exhibitors have a clear objective of exhibiting, finding the high-end department stores, shopping centers and fashion buyers through the exhibition to accelerate the landing of the Chinese market. < /p >
< p > < strong > trade negotiations for the brand landing to build a fast lane < /strong > < /p >
< p > compared with many domestic brands, due to differences in business mode and lack of understanding of the domestic market, it is still difficult for many overseas brands to enter the Chinese market quickly. In order to help the exhibitors develop the market, the Organizing Committee of the exhibition will set up a special trade negotiation area during the exhibition, and integrate the high quality resources such as the domestic department store, the shopping center, the franchiser and the fashion buyer, from the earlier appointment to the facilitating cooperation, creating the face-to-face fine service, and building a bridge for the foreign brands to seek trade and trade cooperation. In addition, in the follow-up stage of the exhibition, the cooperation between brands will continue to be promoted through the form of trade docking. < /p >
< p > < strong > Korean style. /strong > > /p >
Due to cultural similarity, proximity and appearance and body shape, Korean style clothing has always been popular in China. The Korean clothing brand is naturally one of the highlights of the annual international exhibition area of P. This China (Shenzhen) international a href= "//www.sjfzxm.com/" target= "_blank" > brand clothing < /a > costumes Fair will have more than 10 brands of clothing and clothing brands from South Korea, including Bitto, BNB12, couturier holiday, Dr, //www.sjfzxm.com/, ",", ",", ",", ",", ",", "and". < /p >
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