Fashion Brands Compete For Experience Economy, Virtual Fitting, Or Fashion.

< p > I used to go shopping to try out clothes and go online to clean up. Now that I have a virtual fitting room, I can decide whether to buy it on the Internet according to my appearance. I feel quite fresh.

A Miss Wang, who works in an advertising company, said.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > online shopping < /a > and the biggest gap between offline shopping is nothing more than customer experience.

With the popularity of online shopping, many people begin to complain that online shopping clothes are not fit and the version is not suitable.

At present, the fast fashion brand UNIQLO takes the lead in introducing virtual fitting system to online stores, and begins to learn from offline stores to try to increase user experience and freshness.

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< p > < strong > fast fashion push line virtual fitting room < /strong > /p >

< p > recently, many customers who are keen on online shopping have found new changes on the front page when they open the official flagship store of fast fashion brand UNIQLO -- the virtual fitting room.

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< p > in the virtual dressing room of UNIQLO, you can first select a model similar to your shape, then you can click on the parts of the model body, and you can "change" the clothes of different styles.

"Online shopping is good, but because it can't be tried on, the size and style should be satisfactorily bought, and it is quite risky."

Miss Xu is still at university. Most of her clothes are bought online.

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< p > however, some people think that the virtual dressing room of UNIQLO is a chicken ribs.

"The models in the virtual fitting rooms are all of standard stature, but I'm overweight, so it's hard to see whether they look good on me."

Editor Miss Chen is not satisfied with UNIQLO's virtual fitting room. "If you can match your clothes according to your figure, people who are not in standard form will be more comfortable when shopping online."

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< p > < strong > online fitting, there are still many limitations. < /strong > /p >

< p > also try the virtual fitting room as well as the Jingdong mall.

In the software released by Jingdong mall, users can take pictures of themselves by using the front camera to create a mini version by clicking the functional area of the page.

Then you can adjust the outline of your face, and you can also adjust the height, weight, shoulder width and other more than 10 indicators of the model, and form a virtual "self" on the Internet.

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< p > in Jingdong's virtual fitting room, if you see your favorite clothes on the Internet, you can drag your clothes directly to yourself to see if it fits well.

Not only clothes, glasses, jewelry and other items can be "worn" on the body, after matching clothes, online "self" can also do a few simple actions to enhance the three-dimensional sense.

"The display of Jingdong's virtual fitting room is only positive, and I can't feel the way I wear it 360 times."

"If the virtual fitting room can add some small details of the body, such as pear shape, different leg types and so on, it will be more realistic," Zhang said.

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Under the line of "P" > strong > online, "scramble for experience economy < /strong > /p >"

< p > online shopping is becoming more and more popular today. The market of physical stores is constantly being squeezed, which is dubbed "the fitting room" by many netizens.

Jingdong and UNIQLO set up the function of virtual fitting room, which seems to gradually tear down the last wall of a physical store.

Online testing is fast, convenient and fashionable, and there is no impact on the offline shopping.

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< p > but it should not be overlooked that there is still room for improvement in today's virtual fitting rooms.

For example, how to reflect the physical characteristics of different clothing, how to avoid the rigidity of the system and model, how to reflect the details of the customer's body and so on.

Not only that, the quality services enjoyed by offline shopping are not easy to be copied online.

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