Hangzhou West Lake Yintai Will Invest 100 Million Yuan In Major Adjustment

　　 Release in brand for unified management

On June 24, Yintai Group The 2014 annual business conference was held in Beijing Yintai Center, where Yintai released the "in" brand. "In" is a brand new commercial brand created by Yintai Luxury Management Company, which carries out unified management from investment attraction, operation, design, market and other aspects. At present, "in" has four commercial projects, Beijing Yintai Center in01, Beijing Wangfujing in88, Hangzhou Hubin in77 and Chengdu Yintai Center in99.

In01, which advocates art and life, is an international shopping center integrating ideology, artistry and business vision; In88 is committed to achieving the perfect integration of cultural heritage and young dynamic; In77 is the only compound urban complex in the lakeside area, which is a comprehensive high-end commercial street integrating commerce, culture and landscape; The Chengdu Yintai Center in99, which is about to open, is a perfect carrier to meet the international lifestyle of the whole guest floor.

　　 Focus on developing experiential shopping centers

Shen Guojun, chairman of China Yintai Investment Co., Ltd., believes that the future department stores will no longer be purely shopping oriented, but will become a place for people to gather, experience, communicate or even appreciate an activity. International shopping centers are the future.

Yintai since May 27, 2009“ Wuzhen Meeting ”Since, in order to comply with consumers Experiential , one-stop shopping needs, focus on the development of experiential shopping centers, focus on the development of "Yintai City" business brand, introduce luxury goods, catering entertainment, boutique supermarkets and other types of business and commodities, and constantly deepen the connotation of business and enrich business formats.

Under the guidance of the development strategy of "multi formats and multi brands", Yintai has accelerated the construction of "Yintai City" nationwide with an efficient and flexible "Yintai Mode", and has initially realized the transformation from a single department store mode to a consumer solution provider integrating department store retail, shopping center and e-commerce.

As of June 23, 2014, Yintai Group had 47 large department stores and shopping centers in operation, with a total floor area of more than 2 million square meters. Among them, the area of shopping centers has exceeded the area of department stores, and the proportion of entertainment and catering businesses has increased significantly.

The adjustment of Hangzhou West Lake Yintai may be a change in business model based on the concept of "focusing on the development of experiential shopping centers", which is worth looking forward to. Journalists will continue to pay attention.