In The First Half Of, 85 Decline In Performance Is Still Difficult To Reverse.

"P" here, the world "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > a target= '_blank" href= "//www.sjfzxm.com/" > shoes "cap net" is introduced to you in the first half of the first half of the Daphne shop, the decline in performance is still difficult to reverse.

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< p > retail business, "stop bleeding" in the first half of the year, the number of stores increased by four times compared with the same period last year, Baleno's inspiration and inspiration: the annual revenue of 465 stores closed down 9.34%. WAL-MART's international retail giant strategy in China has become steady. Li Jiacheng's PARKnSHOP supermarket has a negative growth. This year, stores or heavier Daphne (210.HK) announced the first half of the year's core business indicators, and the number of sales points decreased by 85. As of June 30, 2014, the total number of sales outlets of the company was 6234.

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< p > in the first half of this year, the sales growth rate of the same store of < a href= "//www.sjfzxm.com/news/index_f.asp" > Daphne < /a > decreased by 5.5%. The same store sales growth rate in the second quarter decreased by 2.4% compared with the same period last year, narrowing compared with 9.5% in the first quarter, but the situation of declining performance is still difficult to reverse.

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< p > Daphne's inventory clearance is continuing. In some places such as Shanghai, some Daphne products are sold at a sharp price cut, which makes their profit margins slide.

In the second quarter of this year, the average selling price of Daphne was flat compared with the same period last year, and the gross profit margin (year-on-year) decline in the second quarter narrowed compared with the first quarter.

In addition, the operating cost plus the pressure of staff costs also affect the operating profit margin of Daphne's core brand business.

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In order to enhance popularity, Daphne launched a new campaign called "a" href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > in June this year, with Korean actor Gianna Jun as the leading actor. Daphne is expected to increase brand vitality and help increase shop pedestrian flow.

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