Successful Marketing Will Belong To Highly Perceptual Marketing Personnel.

< p > here the world is < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank".

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To be a qualified salesperson is not a challenge for us, but to become a successful marketing person may be more difficult than ever before. P

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< p > think back to the progress of our current marketing work. You may say that my customers have been attracted by various popular marketing techniques from the beginning, and then have shown great interest in the various promotional styles you have introduced. Now it seems that all kinds of ways are not immediately effective. Why? Is it my ability or the consumer's capricious? In fact, in this age of information, let us have three heads and six arms, and where to find so many new tricks to satisfy consumers' hobbies that have been spoiled by them.

And the marketing innovation that is obsessed with technological progress and the naked utilitarian drive are no longer needed. Consumers are beginning to get tired of all kinds of marketing gimmicks. They even hate it, or may eventually be far away from the brand.

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< p > taking social marketing as an example, intelligent marketing service provider webpower is also helping enterprises to launch social media marketing activities. Two findings have aroused my concern.

First, the Henan daily newspaper group's big Yu network survey shows that over 70% of consumers do not buy WeChat marketing.

Two, a new span of 10 years has been conducted by professors from the Department of integrated marketing communication of the Medill School of journalism, Northwestern University, with more than 1100000 questionnaires, 73 new fast consumer categories and 1500 independent brands. The subjects who frequently used social media were more inclined to "brand preference" when asked about their brand preferences in many product categories than those who used less social media.

In addition, along with the passage of time, subjects' use of social media increased, and their preferences for specific brands in a certain category of products decreased considerably.

This is also in line with the view of Don Schulz, a famous integrated marketing master and professor of Northwestern University, who recently made a presentation at CCTV tender site: although consumers spend more and more time on social media, their choice of brand will be weaker.

Although we all know that social media marketing is indispensable, it is no doubt a great channel for the brand in the long run. But at the present time, these surveys will undoubtedly throw a cold water on the marketing staff who are now in full swing in social marketing.

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Our marketing efforts make marketing more effective? What do marketers need to do to grasp the excellent high-tech capabilities and various marketing theories and strategies to capture the increasingly sensitive and suspicious hearts of consumers nowadays and to impress consumers' hearts? I believe that the key to success of marketers in modern market environment is to cultivate their ability to work with "high sensibility" and "high experience". (bestseller author Daniel H.Pink mentioned in the book "not waiting for talent" that the world will belong to a highly perceptive population), that is, being keen on discerning trends and opportunities, and having the ability to understand subtle changes, understand all kinds of interpersonal changes and understand the deep meaning of things. < p > in such a case, what do we need to do to save it?

Specifically, marketers can make efforts in the following 4 aspects: < /p >

< p > < strong > 1. highlights a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > product uniqueness.

< p > Apple Corp is undoubtedly the master of product uniqueness and storytelling. Jobs's success tells us that in the era of overload of consumer information, it is not enough to publicize the function of products. We must do our best to tell consumers the uniqueness of products. According to the author's accumulated experience in intelligent marketing service provider webpower, we should also pay attention to the artistry of the way of giving notice: don't just put arguments and reason, want to persuade others, instilling information, or even convince yourself, we must weave a fascinating story, combine your product characteristics with seemingly irrelevant concepts, and turn them into new things of concern.

This process requires marketers to observe the trend and understand the sensitivity of consumer psychology.

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< p > < strong > 2. do not always be serious and learn to delight the consumer < /strong > < /p >

< p > there is too much evidence to show that laughing, keeping cheerful, playing games and having a sense of humor are of great benefit to health and work.

Too serious can sometimes make consumers feel tall and unapproachable.

Through webpower's practical research in mail, text messaging, WeChat, APP and other multi-channel marketing, in the perceptual age, consumers need to have fun regardless of work or home.

Therefore, marketers should be aware of other people's feelings, be familiar with the subtle interaction between people, know how to find joy for themselves and others, and make your marketing activities enjoyable to consumers, so consumers will also like you.

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< p > < strong > 3. reveals the deep meaning of brand humanity in the process of marketing, < /strong > /p >

P now consumers are already living in a relatively rich world. They are not only satisfied with the basic needs, but are beginning to pursue deeper aspirations: the purpose of life, the meaning of life, and the satisfaction of the soul.

Therefore, in marketing, on the basis of understanding the needs of consumers and respecting consumers, marketers need to show the side of the brand human nature, explore the brand of humanity, show the meaning of brand, and meet the needs of users.

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< p > < strong > 4. precipitation professional ability, temper global thinking < /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > marketing industry < /a > changing rapidly. Learning new things and mastering new marketing expertise is essential. However, at present, marketing outsourcing has been popularized in enterprises, and the division of labor in society is more meticulous. Enterprises need talents with integrated thinking on the basis of marketing personnel who need professional talents.

Therefore, in a complex and changeable marketing environment, marketers who integrate all kinds of marketing resources and overall marketing strategy will be more likely to achieve their own success and lead enterprises to move forward.

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