Guest 60 Canvas Shoes Comfort Is Classic.

< p > July 22nd, at the annual conference of millet 2014, Lei Jun, chairman of the company, chose to wear three pieces of clothing for everyone, including water and cotton black T, light elastic straight jeans, canvas less than a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >.

In July 29th, the founder and chairman of VIC sincerely presented the story of canvas shoes to the market for new canvas shoes.

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< p > from the old narration, we can see that in the case of everyone's canvas shoes learning from millet and copying the "exploding" route, Chen is also learning how to be a qualified product manager to his former partner and his current investor Lei Jun.

The difference is that Lei Jun used to tinkering with hundreds of smart phones for millet. Now, in order to make quality shirts and canvas shoes, he participates in the product experience every day.

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< p > Chen revealed that the new canvas shoes, called "fan 60 canvas shoes", will be sold on the shelves in August 8th. The specific price is not determined. "But compared with the past, the price has increased a lot."

The new canvas shoes, compared with the classic ones, increased the rubber content from 30% to 60%, and the thickness of the insole 6mm is suitable for walking.

60 the canvas shoes have been adjusted from the material to the shoe type for a number of times. Each time they adjust themselves, they go to battle in person. After walking, they walk and run tests to find out whether there are any common problems in shoes such as feet, feet, bottom slippery, hard bottom, glue and feet.

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< p > "in August of last year, I asked my assistant to buy canvas shoes for all customers. After I had tried a couple of passes, I knew that everyone was wrong." in the four month period of 60 canvas shoes development, all the canvas shoes had not been added to the classic products.

At the same time, the old canvas shoes team changed greatly, and gave up all the suppliers before, so we can see that the intensity of product consolidation is great.

He realized that many of the problems that had existed in the past were because the team was obsessed with burning money and not believing the product itself, hoping to succeed in the way of shortcuts.

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Above P, together with all the new products of rain dew linen, light jeans, water soft cotton T-shirt, short sleeved T-shirt and so on, which can be seen by all customers before the low-key launch, we can see that every guest takes 60 canvas shoes as a new force to rebuild a quality a target= _blank href= http:// www.sjfzxm.com/ > clothing /a > brand.

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Less than P, after last year's layoffs and delinquent payments to suppliers, the image of everyone's star business collapsed.

For a time, all kinds of problems of customers are endless, but most of the problems point to the common point: the product is not good, the quality is not good, the business operators are also good, the most important is the < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >, the quality of shoes is reliable, which is the core of retail, and also the life of the brand.

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< p > search for the key words of every guest, such as quality problems such as fading, opening, pilling and so on, the quality problems of clothing brands are almost all occupied.

There are still complaints about hair removal and discoloration in the user reviews of the water cotton round collar short sleeved T-shirt.

For the new flick jeans, users also think that the quality is generally low and the price is not high.

It can be seen that every guest starts to focus on quality, but reversing the image takes a long process.

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< p > perhaps the first day of the establishment of customers is bound to have today's situation.

Such a marketing mode, which is mainly based on marketing and products, is a kind of putting the cart before the horse for a clothing brand.

The clothing industry has always been relying on design, style and quality competition. "Serious repentance" can support how far it is and is worth looking forward to.

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