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Fake Door Hurt Many Businesses Such As Poly America

2014/8/3 16:27:00 30

Fake DoorElectricity SupplierJoint And Several Liability

< p > < strong > < < a href= "http:// > www.sjfzxm.com/news/index_c.asp > fake door < /a > hurt many electric businesses such as Ju Mei > /strong > /p >


< p > a few days ago, some media reported that a trading company called "Xiang Peng Heng Ye" was selling cheap counterfeit luxury goods from all over the country in jumei.com and other e-commerce channels.

These luxury brands include Armani, B urberry and other international famous brands. Xiang Peng Hengye can also provide these international licensing documents, or even customs clearance orders for "offshore products", but these are forged by the company by scanning other company's authorized documents and using PS software.

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< p > reported that as a small company, Xiang Peng Hengye has sales channels on almost all well-known e-commerce platforms. Besides jumei.com, it also includes Amazon, Gome online and shop No. 1. Besides, the network, handshake and American League also have cooperation with them.

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< p > after the incident, "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > jumei.com < /a > and other electric providers immediately rolled out all the products of Xiangpeng Hengye, and promised that consumers would return the goods unconditionally.

Jumei.com responded that it had shut down the shop called "Xiang Peng Heng Ye" and stopped selling all the goods from the third party platform.

Jumei.com apologized to the public.

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< p > in fact, the news of the sale of electronic business platform has been heard in recent years.

One of the protagonists of the event, jumei.com was questioned on the control of the goods before it was listed.

After the "fake door" incident was exposed, the industry questioned jumei.com again. Even though the United States has made a quick response, people in the industry believe that the credibility of the United States will be impacted by this incident.

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< p > < strong > multiple factors led to fakes rampant < /strong > < /p >.


< p > < < a href= "http://" www.sjfzxm.com/news/index_c.asp > "electricity supplier < /a >" fake door ". A channel manager of the mainstream business platform analyzes the reasons for the endless emergence of fake door from the angles of consumers and e-commerce channels.

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< p > this person believes that, first of all, huge market demand is the main reason for the spread of fake commodities in e-commerce channels.

At present, some consumers' vanity and psychological comparisons have stimulated the consumption demand of luxury goods in China. Price factors have led consumers to buy luxury goods through e-commerce channels.

Part of the illegal business is to take advantage of the unhealthy mentality of consumers and the convenience of electronic business channels, so as to conduct targeted marketing of counterfeit products.

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< p > Second, it is a brand business that does not supply directly, it gives the illegal businessman an opportunity.

At present, luxury brands sell in China, usually through domestic agents. If they sell online directly, they will infringe on the interests of agents.

So at present, domestic luxury sales and offline sales still occupy a huge part.

Therefore, when choosing suppliers, e-commerce platforms and consumers are likely to be deceived by illegal businesses.

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< p > Third, is an electronic business platform inaction.

Because of the fierce competition in the market, in order to attract consumers, some e-commerce platforms will relax inspection when selecting suppliers and stationing businesses.

In fact, even if we do not know whether the brand has been authorized, whether the third party's products have fake products, the electronic business platform can only make a few phone calls and do several inspection confirmation.

But for some electronic business platforms, for the sake of maximizing their own interests, they often turn a blind eye to the behavior of merchants on the platform.

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< p > finally, it is not enough hard to strike.

The illegal cost of online selling is relatively low, which is also one of the reasons leading to the phenomenon of counterfeit goods.

At present, there are no relevant legal restrictions on the vast majority of e-commerce providers who have no brand authorization and sell luxury goods through self operated channels.

Once the illegal business activities such as the sale of infringing goods, fake and shoddy goods are found, the industry and commerce departments can only investigate and punish them according to the laws and regulations such as the product quality law and the trademark law, and the penalties are very limited.

For the third party businesses on the platform, the usual punishment for e-commerce sites is only to close the shop.

Therefore, there are still many businesses desperate for profits.

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< p > < strong > the joint liability of the electronic business platform needs to be clearly defined < /strong > /p >


< p > in the interview, most industry experts and experts said that at present, China lacks corresponding legal restrictions on the electronic business platform, which makes the "fake door" repeatedly banned.

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< p > "according to our current law, the three party e-commerce platform like poly America is not legally liable for fake products sold online."

The above electricity supplier said that after the incident was exposed, poly US platform and other platforms had to express the need to replace the goods for the first time, and a thorough investigation of the parties concerned could get rid of the corresponding responsibilities.

There is no relevant law enforcement department to investigate the business platform such as Ju Mei, and no consumers have filed legal proceedings against it.

Such a relaxed environment makes the third party e-commerce platform hardly bear any operational risk, so it does not investigate the driving force of counterfeit goods sales.

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< p > for this reason, some experts believe that if we want to put an end to the fake goods on the electronic business platform, we must determine the joint liability of the electronic business platform in the form of law.

Once there is a sale, it is not only necessary to investigate the responsibility of the sellers, but also to investigate the responsibility of the electronic business platform. This will force the electronic business platform to close the channel and reduce the occurrence of counterfeiting and selling.

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