"Some People Are Happy And Worried." International Outdoor Brands Have Handed Over Their Pcripts.

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201408/18/20140818114632_sj.JPG "/" < > > "

< p > outdoor industry has been developing steadily after several years of rapid development. The outdoor industry has entered the stage of adjustment and shuffling.

It is easy to find out the pcripts from the major outdoor brands in the first half of the year. Even though the outdoor trend is getting stronger and stronger, there are still some people who are happy and worried. Among them, there are many famous international outdoor brands.

< /p >

< p > > a href= "http://sjfzxm.com/news/index_h.asp" > Wei > /a > (VF) group announced that the turnover for the second quarter of fiscal year 2014 ended again at the end of June.

Compared with the same period last year, the second quarter turnover increased by 8% to 1 billion 777 million euros (2 billion 400 million US dollars).

Its international business revenue accounted for 36% of the group's total revenue, and its increase was also 14%, of which the European market turnover increased by 16% after exchange rate conversion, while the Asia Pacific region also had an increase of 17%.

In spite of the adverse effects of the exchange rate, the growth rate in the Americas is still 6%.

< /p >

< p > according to a recently published data, LOWA, an outdoor shoe brand with a history of more than 90 years, has steadily increased sales in recent years. In 2012, its sales volume reached 140 million euros and increased to 152 million euros in 2013. For more than half of 2014, the brand showed greater confidence, with annual sales expected to reach 161 million euros.

< /p >

< p > early May, < a href= "http://sjfzxm.com/news/index_h.asp" > American outdoor group < /a > Johnson Outdoors announced the second quarter earnings report. The group's net sales decreased by 6 percentage points to 124 million 300 thousand US dollars compared with the same period last year. The bad weather in the past winter has become the main reason for slow sales.

Johnson's profit in the second quarter also showed a sharp decline compared with the previous year, from 8 million 900 thousand US dollars in the same period last year or about 90 points per share to 7 million 400 thousand US dollars today, about 67 cents per share.

< /p >

< p > > a href= "http://sjfzxm.com/news/index_h.asp" > French famous outdoor brand < /a > Yue Fei Ye has been in a difficult pition period since its acquisition by Swiss Calida group at the end of December last year.

The turnover in the first quarter of 2014 was down again compared with the same period last year.

At the fixed exchange rate, same store sales fell 11.4% to 53 million 800 thousand euros.

Sales in the same store in France dropped by 18.7%, while sales in overseas markets decreased by 1.2% at fixed exchange rates.

< /p >