Italy'S 35 Fashion Brands Get Together For The First Time In China

Here world

Xiaobian of the network introduces Italy's fashion brand to China in the spring and summer of 2015.

In September 10th, sponsored by Beijing Quan Liancheng Commercial Management Co., Ltd., the spring and summer Italy fashion brand conference was held in Beijing. The ambassador of Italy, Alberto Bradanini, attended and delivered a speech.

It is reported that next year there will be 35 categories of fashion brands including clothing, footwear, bags, accessories, and so on. The first time, the Italy fashion brands will get together to enter the Chinese market, bringing Italian vitality and creativity. The purpose is to make Chinese consumers feel and experience the Italian Italian fashion design, touch the world market trend and perceive the Italian lifestyle.

Beijing landscape garden, the first real estate association real estate, China real estate, CITIC Real estate, sunshine real estate, Yansha general merchandise, Korea trade revitalization commune, China Internet of things research and development center and other business representatives, as well as more than 100 representatives of Italy manufacturers attended the press conference.

Mr. Alberto Bradanini, Ambassador of Italy, Mrs. Stephanie Galosi, chairman of the HAMS company, Huang Hetian, the Secretary General of the joint business and Urban Development Commission, and Huang Hetian, chairman of the all Union Business Management Co., Ltd., attended the meeting and answered questions.

Fashion is not luxury.

Some people say that Italy is famous everywhere, even the police uniform is also a famous brand.

According to Huang Hetian, chairman of Italy fashion brand introduction and Beijing Quan Liancheng Commercial Management Co., Ltd., Italy's fashion brands are close to thousands of cities. Every town has the production of fashion brands, but there are no more than ten or twenty brands that really enter China.

And this conference, there are 35 brands unveiled, and will officially enter the Chinese market next year.

Conference site, men's wear, women's clothing, footwear, bags, accessories, etc., or luxury, or atmosphere, or refined, or elegant, fresh air blowing.

According to a Italy designer on the spot, "noble leisure, hand-made" will be the theme of the popularity of men's spring and summer next year. These brands are very suitable for young, fashionable, educated men, and some personalized customized services can be said to be "tailor-made".

Women's clothing will be more original and unique in design. "We will absorb the essence of Oriental culture, add some printing and embroidery techniques, pay more attention to colors and patterns, and make Chinese ladies wear happy and feminine."

A mall manager interviewed many stores.

And products are the same, homogenization is too much.

"These brands are giving me a fresh look.

For our businesses, we hope that new brands of high quality will be introduced.

Only in this way can a new atmosphere emerge in the market in order to promote the healthy development of the whole market.

A guest seemed surprised when he asked if the price of a garment was only 500 yuan.

Li Haijing, managing director of Beijing Quan Lian Cheng run Commercial Management Co., Ltd. believes that fashion is not equal to luxury, but fashion is actually a taste.

Italy's fashion concept is very good, the brand quality is also good, the price is very suitable.

"The general people think that the brand of Italy is very expensive and the people can't accept it. In fact, these brands are also between the hundreds of yuan and two thousand or three thousand yuan.

The real focus of the brand introduction is that we still take into account the purchasing power of the Chinese market.

In fact, many of our customers can't pursue the so-called luxury goods. The popular brands are basically domestic brands, plus some Korean brands, not many European brands. This is actually the business opportunity we see.

We hope to bring some other options to the Chinese market, so that they can compete fairly with the domestic brands in terms of price and quality, so that more people can enjoy the luxury that is not luxurious, so that we can see a bright color next year in the streets and alleys.

A year's sincerity

The 35 Italy fashion brands can get together to enter China, which is undoubtedly the gospel of consumers, but the introduction is not smooth sailing.

In an interview, Huang Hetian talked about the experience of introducing these brands. Behind the "collective" scenery, however, the process was extremely difficult. After nearly a year of hard work, these brands were successfully introduced.

Everywhere, the brand of Italy, because of its brand names, is everywhere in China. Huang and Tian have made the following reasons: first, Italy is a enjoying country. Many manufacturers are not very active in developing another market.

Second, Italy manufacturers lack confidence in the Chinese market, and some brands in Italy have also exhibited in Beijing, Shanghai and other places. But after the exhibition, they did not expect the results.

Third, Italy manufacturers do not trust Chinese businessmen.

They are very worried about their brand after coming to China, because of the promotion of bad or irresponsible to make their brand smashed.

Besides, there are still some problems in China's commercial integrity.

Italy businessmen began to trust our importers or the owners of the mall. They paid the deposit and shipped the goods, but many of them were difficult to settle.

According to Mr. Huang, there are six or seven brands in Italy that have entrusted them with help in solving the problem.

In particular, the credibility of Chinese businessmen, let Italy manufacturers hesitate, stop.

Huang Hetian's introduction of the Italy brand had suffered a cold spell at the very beginning, but he did not lose heart and still sought breakthroughs and progress.

Later, he finally contacted HAMS, a local brand promotion company in Italy, and formed a new cooperation mode with it.

Under the persuasion and guidance of HAMS, after nearly a year of unremitting efforts, these brands finally came to China to try.

The introduction of this brand was particularly supported by the ambassador of Italy, Mr. Alberto Bradanini.

Speaking at a press conference, he said: "this opportunity is very rare for SMEs in Italy, and I believe it will also give Italy more brands a new way to enter the Chinese market."

(at the conference's speech)

Collection effect of small and medium brands

The industrial structure of Italy is mostly family oriented, with small and medium-sized enterprises as the main ones. Some brands are ten or twenty stores in Italy, and the scale is not particularly large.

HAMS is a service provider who specializes in promoting the brand of Italy's small and medium-sized enterprises. According to the chairman of the company, Ms. Stephanie Galosi, these small and medium-sized enterprises in Italy are still very difficult to walk out, just like China's small and medium-sized enterprises.

"The first tier brands that have entered China are bigger, more powerful, able to open flagship stores and be able to set up their own companies in China.

For our small and medium-sized enterprises, the risk of opening a store in China is more than RMB ten million yuan. We dare not try it lightly.

"We are more focused on bundling these brands together, and we will look for commercial real estate developers, developers and department stores to upgrade, replace, and centrally solve the ways and schemes, so that these Italy brands will have a scale effect in a holistic approach."

Huang Hetian, chairman of Beijing Quan Lian Cheng run Commercial Management Co., Ltd., is quite confident that he believes that first, cooperation with Italy based reputable brand promotion companies will make Italy businesses less worried. Second, these businesses need not take too many risks to achieve the goal of entering the Chinese market.

A manager of a mall told reporters that the Chinese agents of some brands in Italy had talked about one or two brands and then introduced them to China.

For the intensive introduction of Italy brand, he thinks that it is a breakthrough. It is difficult to guarantee the success of the operation in the way of integrating resources with the overall brand. However, this new brand operation mode and new business philosophy are valuable attempts and innovations.

Mr. Huang Hetian has a large supply in the United States.

Nearly thirty years of work experience, he is very optimistic about selling these brands centrally in a large shopping mall. "Every season, we introduce some brands that suit local tastes. We hope this intensive appearance will enable rational consumers to make trade-offs in various comparisons, touch the trend of the world market, and experience the taste of life in Italy.

At the same time, we do not exclude the traditional form of agency. We hope that more agents will choose suitable brands to act as agents, and they will also open online shopping channels on the online mall to meet the needs of more consumers.