It Is Worth Reflecting That E-Commerce Is Not A Sewer Of Overstocked Goods

Here in the world Clothing shoes and hats What the editor of the website introduces to you is that e-commerce is not a sewer for overstocked goods. 　

The dramatic changes in market environment, consumption patterns, media communication, circulation structure, etc. brought about by the rapid development of e-commerce have caught many traditional industry operators off guard. In the Internet era, the rapid changes of e-commerce itself are even more shocking to those operators who are still hesitating to get an electric shock.

When many garment enterprises regard e-commerce as a sewer to deal with the backlog of goods and immerse themselves in the joy of dumping loans and reducing inventory at low prices, Qingdao Red Collar Group, which has been "shocked" for 10 years, has turned from online shop sales to innovation in the Internet industry. Red collar uses big data technology to carry out the transformation of large-scale personalized customization, to achieve that each piece of clothing can meet different individual needs. Every day, it receives a steady stream of personalized clothing orders from the United States, Europe and other parts of the world from the Internet, becoming the world's first fully customized western-style clothing enterprise. In the weak foreign trade market, The Internet industry still makes the growth rate of red collar clothing business income as high as 200%.

To create large chain Wanda, the real estate developer with the business center as the king, has just started the gamble with Alibaba, the king of e-commerce, about who will dominate the future offline. Wanda and many other real estate developers have joined hands with e-commerce, and can't wait to get an electric shock to operate, so that many stores who adhere to the store rent and look forward to the market change have their hearts in the air again

It is undeniable that e-commerce is favored by consumers because of its low operating cost and high-speed information dissemination. All industries have entered the e-commerce market at a fast pace, making the competition to conquer consumers in the limited screen even more cruel. In the Internet era, it is worth reflecting on what kind of thinking and what kind of marketing culture to use to operate e-commerce.

When the platform e-commerce was just established, the service platform e-commerce, brand online shopping platform e-commerce, offline online moving e-commerce and other subversives were waiting at the door one by one. When the afterword of celebrating the brilliant achievements of "Double 11" has not dissipated, the subverter of Taobao Tmall, the WeChat channel to consumers, has already divided the channels of Tmall. When express delivery eliminates channels, online banking payment eliminates terminals, SNS (social media) eliminates traditional media, SEO (search engine optimization) eliminates advertising, and clients eliminate shopping lifestyles, build marketing models that reflect the characteristics of the times, such as O2O model of online and offline two-way interconnection, mobile commerce model of social and regional positioning services, Local businesses use various e-commerce tools to achieve the LEC mode of the shortest distance, community-based and in-depth services, 365 × The 24-hour, all-time scene sales model has begun to subvert the business model that no longer fully meets the needs of consumers in the "moistening things silently". We can survive and develop only when we innovate and innovate again in the continuous change of creating value for customers. This is the value and methodology of the Internet era.

Data shows that in 2014, the number of Tmall stores decreased by nearly 8000 compared with the previous year, and some businesses that were shocked but did not find gold mines began to escape from the Internet. While closing nearly 100 unprofitable physical stores, Giovanni women's clothing brand strengthened the experience culture of physical stores, and invested only five or six people in the e-commerce market with light capital, it created a monthly customer flow of millions of brand Taobao online stores, small online stores sale The amount exceeds the performance of several physical stores.

The Internet era is a revolutionary and subversive era. If our thinking can keep pace with the pace of the change of the times, deeply explore the changing personal consumption needs in the information age, and devote ourselves to studying the scientific profit model of e-commerce, we can subvert the world that others are subverting before we are subverted by others.