The First Batch Of Tesco Purchased Its Own Brand And Appeared At Huarun 10000 At A Low Price.

Yesterday, Miss Liu, who lives in Pujia new village, picked up dishwashing gloves in the nearby Huarun Wanjia supermarket. She accidentally discovered that the price of a "TESCO" brand was nearly half of that of the same brand. "This brand seems to have been seen only in Tesco supermarket, but it can't be bought in Huarun supermarket now."

　　 " TESCO First batch of shelves varieties

stay CR Vanguard On the shelf of a store, the reporter visited the circle carefully and found only a few products with "TESCO" logo, such as 7.90 yuan a bag (165 grams) of potato chips, 15.9 yuan (500 grams) of milk vetch honey, 6.9 yuan a bag (400 grams) of red beans, 14.90 yuan (500 milliliters) of pure sesame oil, 4.90 yuan one pair of smart velvet gloves, and 22.90 yuan (a kilogram) of deep stain care laundry liquid, and other categories, including food, non food, daily chemical, household products, etc.

These "new partners" and others brand The same kind of merchandise mixed on the shelf does not seem special, but it is much cheaper compared with other brand products of the same specifications. For example, the French fries are sold for 10.50 yuan, and the blue moon's laundry detergent is 38.9 yuan.

"The first batch of TESCO products came to the store not long ago, and there were not many kinds of products, so the customers were still somewhat unfamiliar with them, and the sales volume was temporary." Supermarket staff said that the current purchase of customers mainly focused on price sensitive middle-aged and elderly customers, because the average price of their own brand goods is lower than other brands 10%-30%.

　　 One way private brand product input

In May this year, Huarun announced that it had merged with TESCO's Chinese business to form a diversified retail joint venture. However, there has been no further cooperation between the two sides in the physical sales segment since then.

"If you start to import your own brand goods, it means that internal integration has officially started." According to the analysis of the industry, WAL-MART acquired the 35% equity interest of BCL in February 2007, and in the 4 months or so, it began to enter three self owned brand products, including "Hui Yi", "main-stains" and "simplybasic", into the Mart stores in June.

Huarun Wanjia Hangzhou area responsible person responded that at present, it is trying to select some of its own brand products popular in the Tesco supermarket all the year round. Besides having its own home products such as run home and simple combination, Huarun stores enrich its own commodity structure, and also give customers more choices. "TESCO generally divides the main products and special products, and the main products are very large in their stores, and the price of special products is much lower than the average price of the market, so it can completely seize the low price market."

"Our plan is to introduce more than 700 Tesco products before the end of the year. After all, TESCO as an international company has its own characteristics in product development, quality and cost control." The official added that Huarun will apply these high-quality resources to retail businesses such as hypermarkets, supermarkets, convenience stores, etc. but there is no timetable for the question of when Huarun will own its own products when it comes to Tesco.

"If it's a one-way product, it can be regarded as a knockout game decided by Huarun's ten thousand customers." Senior people who have been in the supermarket industry for many years believe that the products that have been selected into Huarun's 10000 products are similar to those of Huarun's own similar products. They are determined by their performance. "For consumers, it is a good thing, after all, they can buy more products with high cost performance in Huarun."