Don'T Think E-Commerce Is Selling Online.

Here world

Xiaobian of the network to introduce the e-commerce, online sales, clothing business should know.

Nowadays, more and more traditional clothing enterprises begin to "shock", and there is a trend of Baotuan development.

However, this does not mean that these garment enterprises really understand the true meaning of e-commerce.

It is understood that many garment enterprises, e-commerce operators believe that e-commerce = online sales, but this is not correct understanding.

As a matter of fact, the extension of E-business has expanded. E-commerce mode includes physical shops, mobile Internet stores, PC stores, social media, electronic shelves, social networking stores and information systems.

Su Zhen, the industry insider, pointed out that "the real problem of the electricity supplier is to solve the problem of the offline operation team, that is, how to turn the passenger flow into the customer retention volume." the "most important problem facing the offline operation team" is "going through the store, entering the store and closing the paction".

In the three part of the passenger flow, the most easily activated part is the customers who have purchased it. E-commerce can solve this problem. "

For example, Adidas has used the "smart screen" in the lobby of a European entity store, displaying hundreds of pairs of shoes on the "virtual digital wall". Sales statistics show that customers are more willing to buy shoes that are more expensive and prefer shoes to 60 euros to 70 euros after they have seen the display. In the Seoul subway station of Korea, Tesco also opened a virtual grocery store, and photographed the two-dimensional code corresponding to the product displayed on the big screen with a smart phone. It can be delivered through the mobile phone within 24 hours.

For example, WeChat marketing, Suzhen, for example, the edhardy store of Wuhan Zhu Shang Management Co., Ltd., the store WeChat friends reached 500 people, the guide salesperson WeChat friends reached 800, and the annual personal sales reached 2 million 600 thousand yuan.

This is through the registration of different functions of the WeChat public number, with service numbers, subscription numbers and shop numbers, shopping guide numbers to solve online pactions, material display, communication and interaction, service interaction needs.

Secondly, for the clothing enterprise's electricity supplier operation team, the boss's encouragement is the biggest support, but the biggest difficulty now lies in "the boss does not understand".

The above pointed out that "if the boss does not understand the electricity supplier, it will be difficult to support the core resources of the enterprise, and no one will go all out in his own ignorance."

Now all the on-line enterprises only regard the Internet as a channel or a sewer in the channel.

It is understood that, in the era of C2C, B2C era, O2O Era

After the era, the clothing business enterprises will enter the era of C2B big customization, that is, the demand for fixed production will gather individual consumption needs scattered over different time and space through the Internet.