The First Korean Commercial O2O Mall Is About To Come Out.

It is understood that the construction of the first Korean genuine O2O mall, the launch of an innovative business model in the eastern gate of UCITY2014: the choice of Korean fashion products in the form of fast fashion products as the business format. The more than 400 designers provide the international fashion dress design format for the mall, and the mall has the sole sole agency for the brand.

Centralized scale operation

Import clothing, create a Korean business environment and provide Korean sales services, take: on-site sales (centralized cash collection) and O2O, B2C, combined with on-site electronic shelf display and trading, etc., to recruit investors to operate their own brand Korean clothing; investors in the process of operation, the mall provides the full range of Korean business management guidance and online intelligent procurement system, special store marketing system, interactive media promotion channel, full logistics support and other services, and provide shop decoration, merchandise display guidance, sales training supervision, etc., for investment managers to share their concerns, so as to achieve the goal of creating brand, common development and common profit with investment operators.

The biggest feature of the model is undoubtedly to expand the O2O with B2C thinking and realize the symbiosis and win-win situation. Through the realization of "cloud Wardrobe", the whole field of electronic wardrobe is set up in each branch entity.

Then, the electronic wardrobe is fully on-line, and the B2C e-commerce mode, such as Tmall and ordering website, is realized. The mode is based on the O2O mode of APP and micro mall platform, to maximize the realization of electronic commerce.

Implementation of the same price on line and line, take the "electronic window" price and market synchronization strategy, cultivate user online consumption habits, and quickly gather the strange consumers for experiential consumption.

To solve the needs of planned consumers and instant consumption, we should subvert and regenerate the business form.

Overall, UCITY's innovative business model has the following advantages:

First, large-scale operation of Korean genuine dress.

UCITY is the only centralized selling Korean clothing in Shenzhen. It has an area of over ten thousand square meters and has more than 100 garment brands. It is the largest licensed Korean clothing store in Shenzhen with obvious operating characteristics and leading edge.

Two, exclusive product advantage

Unlike the Shanzhai Korean brand on the market, UCITY relies on the more than 400 Korean designers to win the exclusive right to operate the more than 100 clothing series, bringing the latest trend of the east gate to consumers.

At the same time, consumers can only purchase the product through UCITY entity store or UCITY shop, ensuring the uniqueness of investors' operation and avoiding the "fitting room" of consumers.

Three, the advantages of the whole supply chain management

UCITY through the registration of Korea Companies and development of multiple systems, to create a strong supply chain system at home and abroad, the first time

The completion of cargo collection, information verification and delivery work will allow investors to operate without worry.

Four, Korean model management advantages

Unlike the general "free market" and traditional department stores in Dongmen business circle, UCITY hired Korean management team to conduct unified management of the mall, creating more standardized Korean business environment for investors, and providing clothing display, marketing skills, sales supervision training and other services for investors.

Will be

Bring more powerful consumers and create higher business income.

Five, through multi-channel commercial technology to carry out business in the mall

UCITY has created an "ordering system with Korean fashion," "ERP system" and will soon set up an online shopping mall in Tmall and micro mall. At the same time, it upgraded the original "smart mall system", the special store marketing system, the interactive media promotion channel, and plans to achieve various interfaces to open up and share data.

Among them, UCITY also expanded the virtual management area through the construction of "digital window", and expanded the variety of operation.

The company has set up a digital display window for each counter. With the most advanced touch screen technology, the limited area of the counter can be enlarged to show the products placed on the spot, the new products that are not arrived, and the products that consumers want to buy, but the investors who do not intend to purchase the products will be able to complete orders or pactions in the digital window.

For this purpose, the company invested and developed corresponding electronic shelf display technology and corresponding online payment technology, opened up the display and trading platform of digital display shelves, and connected with other online trading platforms.

On the whole, the emergence of UCITY innovation mode has opened up a new business situation for operators, consumers and investment per capita, making the three parties symbiotic and win-win.

For operators, UCITY provides unique Korea.

Special clothing products are for operators to operate; UCITY's online ordering system provides a convenient and convenient channel for operators to purchase, and the operators complete the order and delivery process through the ordering website, and turn more energy into serving customers. In addition, they can also use the multi-channel system built by the mall to innovate the O2O platform, and carry out dual line marketing on line.

For consumers, they do not have to go abroad to enjoy the shopping experience of Korean fashion, cosmetics and so on, which is synchronized with the Korean market.

At the same time, the mall hopes to become an auxiliary platform for the introduction and promotion of Korean culture, so that more consumers from different walks of life can understand and understand Korea's cultural and creative industries such as publishing, film and television, personas and costumes.

It is understood that Dongmen UCITY plans to open at the end of November. It is believed that Shenzhen will bring innovation to many aspects such as cooperative business mode, brand agent, purchase channel, online shopping mall (O2O), shopping mall management and so on for the domestic traditional business, department store investors and UCITY Korean mall.

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