The First Batch Of Suning Plaza O2O Experience Shop "Hi Shop" Landed In Jiangsu.

Retail industry pformation boom triggered by O2O mode

With the advent of the mobile Internet era, social networking and differentiation enjoy a strong virtual magnetic field, attracting consumers continuously.

They provide an unprecedented free open platform for consumers, enabling consumers to actively participate, interact and share, and fragmented information fills the whole world, but consumers can enjoy it.

As a result, the strong potential consumption power has made all trades and professions salivate, and the "multi screen economy" triggered by it has begun to go deep into all walks of life.

With the full penetration of mobile Internet to the consumption of life, the development boundary of traditional commerce and electronic commerce is gradually blurred, and the commercial battle of O2O (online to offline or offline to online) mode has been initiated comprehensively.

For example, the emergence of the "double eleven" event of Yintai and Tmall, the emergence of marketing events such as Shun Feng hi guest, top grade discount WeChat store and so on, have further boosted the O2O mode.

Although the headlines of these cases have been successfully focused on the eyeball, in addition to the conceptual hype and marketing events, in the road to the real O2O mode, we need more innovation from the industry.

Suning, as an advocate of O2O mode, has accelerated the layout of multi terminal terminals such as store Internet, Suning Plaza, PC terminal and TV terminal since last year.

Since the second half of 2013, the integration and promotion of Suning line has been formed.

After a year of steady progress, Suning Plaza, relying on the online and offline resources of the group, is the first to create a real sense of O2O experience store.

According to the introduction, Suning Plaza conducts in-depth research on the local market of Suning Plaza through the case study of domestic and foreign industries and the analysis of China's consumption behavior and trend.

The study found that the "convenience, abundance and low price" of online consumption has become the main factor to attract consumers, and the reason for the sustained and rapid expansion of retail sales under the support line is "diversified and rich consumption experience" and "real social needs".

According to the consumer demand, Suning Plaza, based on its own offline platform advantages, based on the strategic layout of O2O double line integration, integrates Suning group's online resources (suning.com, red kids, full seat network, PPTV, etc.) and the advantages of rich retail experience, and initially achieves online store stores. It not only provides a broader display platform for online merchants, but also provides consumers with "novel, intelligent, convenient and fashionable" shopping experience. At the same time, it will push store networking through the continuous operation of Plaza and O2O experience shop, so that more merchants can stay in the open platform of easy purchase, expand the scope of sales of goods, and consumers can freely enjoy the free switching mode of consumption online and offline.

According to reporters, Suning Plaza O2O experience shop will be named "Hi shop", which symbolizes the innovation and trend characteristics of the Internet age.

Hi shop focuses on the ultimate consumer experience, and focuses on the "O2O integration". The three functions of online and offline integration paction experience, interactive game experience and service rest experience are presented perfectly.

O2O integration paction experience includes two major functions of entity commodity experience and online shopping, which integrates "full category and rich commodity selection, online and offline multiple shopping experience, convenient and fast consumption process" to provide consumers with the ultimate shopping experience.

In terms of integration, it consists of popular products, such as explosive money, second rush, smart wear and other physical products (such as shoes, Iphone6, smart bracelet, body sense car, etc.) and virtual goods (such as movie coupons, fashion game coins, etc.). Through offline sample display and multi screen expansion SKU, you can experience products online, scan code to easy to pay online payment, store pick up or express delivery.

Online shopping, integration of online platform suning.com, full seat network, and public comment network and other local life platform, consumers can participate in the latest discount activities through the mobile phone and big screen participation in the shopping mall.

The online shopping area also creates a virtual shelf with rich category choices for consumers through fashion and technology.

It is a city fashion life center with functions of shopping, entertainment, leisure, parent-child and so on. Hi shop is the concentrated display area of these functions. Hi shop has set up many interactive games for consumers to enjoy themselves.

Free WeChat photo printing, X-box somatosensory game, large simulation racing car, a variety of music arcade games, all of these facilities will be presented in hi shop.

Consumers enjoy the cool game experience at the scene, and can compete with friends at the same time.

In addition to the trend game, consumers can also draw sweepstakes free, or print merchant coupons, so as to keep up with the latest business concessions and enjoy the good manners.

Adhering to Suning's service oriented principle, hi shop integrates online and offline services to bring thoughtful and considerate human concern to consumers.

Here, you can experience the new and smart home life atmosphere in the smart home experience area. You can also stop for a cup of coffee, relax for a while, watch the fashion magazines and relax. Besides, consumers can also pick up / return the easy to buy goods. Besides the traditional electrical goods, you can extract fresh products here, and the upgraded version of cloud logistics makes the last mile no longer a problem.