The Backlog Of Clothing Is Mainly Caused By 4 Reasons.

　　 One Situation analysis An error

The changes in the political and economic situation will affect people's popular ideas, and will also affect the consumption ability of clothing, thereby affecting the scale of the clothing market, the competitive situation and the development trend of clothing products. If we analyze and judge the future development situation, we will not be able to grasp the direction of the development of the clothing market.

　　 Two Purchase An error

Procurement mistakes, on the one hand, mean that there is a lack of harmonious collocation in the clothing products purchased. It can not meet the needs of the target customers in fancy patterns, sizes, and specifications. On the other hand, it refers to the quality problems of the purchased clothing items, and the defective garments can not be sold, but will be returned by customers even if they are sold.

　　 Three Marketing An error

The competition in the clothing market is very fierce. No matter advertising and other sales promotion tools are not as good as competitors, or the sales ability of marketing personnel is not strong, the market share will be reduced.

4. failure of commodity policy

With the rise of modern logistics, the concept of zero inventory has attracted more and more attention from garment operators. But there are still many operators who still believe that the more the goods are, the better the business is, the more the goods are sold and the turnover rate of the goods is not concerned. When the selling season is coming to an end, the surplus goods are not allowed to be processed. As a result, most of the commodities in the new season are becoming more and more difficult to handle.

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It is very important to manage the details of a clothing store. It may be a small detail that will bring you very different results. What details do you need to pay attention to?

1. the lights in a clothing store can not be fixed, but must be changed according to the seasonal changes and people's freshness. At the same time, color science is a very wonderful knowledge. The use of color can not only affect the perception of clothing products, but also affect the purchasing mood of consumers. For example, in summer, you should choose a cool shade of sky blue to make people feel at ease and let people relax and choose clothes.

2. the lighting design of the fitting mirror should be skillful, preferably with a yellow light. This will make the customers see a better result when they try to see the clothes on trial, and get a more satisfactory result, thus facilitating sales and increasing sales.

3. when customers choose clothes, they keep a certain distance from their customers, usually about one meter, so that customers can choose independently, and at the same time give customers a free and relaxed feeling, instead of following closely, giving customers a sense of oppression, and being too enthusiastic when they greet customers, or they will be scared away.

4. the models in the clothing store should wear the most distinctive clothing products, and should be carefully matched, so as to attract more customers. At the same time, the customers can see the overall characteristics of the clothing products and lift the hearts of customers.

5. if there are some accessories in the clothing store, it is best to put them in the most conspicuous places, and the places that customers can get in touch with, so that they can promote joint sales and increase profits.

6. the color matching in the clothing store should be reasonable so that the whole clothing store looks beautiful and harmonious. Such a clothing store can make customers have the desire to patronize. If the collocation is not harmonious, it will not only affect the visual sense of the customers, but also affect the customers' mood.