Ali Will "Double Eleven" To The Global Tmall International, Let The Luxury Big Players Participate In The Carnival.

Luxury electric business overweight "double 11" big promotion.

Yesterday, Xiu Xiu net disclosed that the upcoming "double 11" will add a large number of new products from abroad for low price promotion.

The official responsible for the show revealed that a few months ago, it was under its banner.

He has gone to Italy.

And other places to purchase a large number of new products.

Because of the high popularity of "double 11" in global retailing, many overseas suppliers are actively involved, and there are dozens of new British brands.

The purchase price in overseas market is about 5-7 fold of the European retail price, and the "double 11" coincides with the overseas sales promotion period. The average discount of the overseas new product can be reduced by 20% on the basis of the existing market.

Prior to this, "double 11" home player Alibaba has decided to "double 11" into the global "double 11", let Tmall international participate in the promotion war.

International giant Amazon also said that Amazon China will fight overseas brands with more than 300 internationally renowned brands, and Chinese consumers can enjoy about 80000000 international merchandise direct mail from Amazon, USA, France, Germany, Spain and Italy six overseas sites.

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Recently, Bain consulting and Italy luxury industry association jointly released the global luxury market survey report.

According to the content, the consumption growth rate of luxury goods market in mainland China was 10% in the first 8 months of 2014, which decreased significantly compared with the same period in 2013.

By the end of 2014, sales of luxury goods in mainland China will reach RMB 117 billion 800 million yuan, down 2% from 2013.

This is the first negative growth since the start of the survey in 2000.

Industry insiders predict that the change in the Chinese market will lead to a slowdown in the growth of the entire Asian luxury market.

As a matter of fact, the weakness of luxury brand performance has already come to an early start in the first half of this year.

According to the latest three quarter earnings report released by LV, the world's leading luxury brand, its sales increased by 4% in general, with sales of leather goods increased by 3% and sales of wine and spirits dropped by 7%.

According to Italy's luxury brand Prada (PRADA) released its first half results in September, its overall profit in the first half of this year was 20.6% lower than the same period last year.

In addition, the number of new stores it plans to open this year will also be reduced from 80 to 65.

British luxury brand Burberry (BURBERRY) group just released the first half of this year's financial report shows that although sales increased by 14%, but the year-on-year growth has dropped 5 percentage points; the well-known luxury brand Gucci (GUC-CI) sales fell 3.7% in the first quarter of this year, the two quarter continued to decline 5.7%.

Zhou Ting, President of the Institute of wealth research, said that the main reason for the poor performance of luxury goods in China is the change in consumer demand.

"In the past few years, the rapid growth of luxury goods sales in China has been driven by market demand, and the brand operators have not done any credit.

Nowadays, with the popularity of the Internet, information is becoming more and more pparent. In addition, China's emerging consumer groups are gradually maturing, and their demand for fashionable consumer goods has become more rational.

At this point, the brand operators do not do well in service and pformation, leading to the subdivision and cooling of the luxury goods market.

"The continuous cooling of China's luxury market has led many big brands to lose their confidence in China and withdraw.

However, in this process, the major brands only focus on the current interest growth point, and do not dig deep market demand.