Zero Leather Shoes Strive To Create High Quality Products.

What is the meaning of travel? Everyone has his own definition. It's a wonderful trip to put on a pair of shoes, go out and concentrate on the world and get satisfaction and joy. In this impetuous world, can we abandon our distractions and concentrate on one thing? For example, making shoes, doing a pair of clothes that are comfortable and fashionable. shoes Protect your feet and concentrate on the field with no reservations.

Extrinsic puncture

Products are often connected with customers because they have the value that customers want. Products as the carrier of communication between brands and consumers, moving customers more is the cultural connotation interpreted behind products, and the values and pursuit that brands should convey.

Earlier, at an Internet retailing forum, Zero leather shoes Tu Chunrong, chairman of the board, introduced the operation of zero degree. With regard to products, he believes that the status quo of the industry is more in the form of advertising products, rather than its gods. To advertise its God, we must find its roots and spread its culture. Zero leather shoes, starting from the product itself, strive for quality assurance while considering the value pursued.

In positioning, zero end high-end positioning needs to match first-class suppliers and manufacturers, and strive to create high-quality products. On product development, regularly send R & D and design teams to Europe to learn and master fashion trends. Footwear materials The popular elements in leather, color, ornaments and buttons are the roots of fashion, and inject culture into the brand. The shoe thus molded can be a favorite shoe for consumers.

　 Inner spirit

Brands strive to pursue customer loyalty, which is difficult to quantify, but its value is there. Product is the stepping stone to brand opening the consumer's heart, and it is the foundation of creating loyalty.

In the view of zero degree, most brands in China lack vitality. Many brands have long lost their unique DNA. The pursuit of consumer loyalty not only starts from the product itself, but also from the value pursued by itself, that is to say, when consumers buy your product, they buy some kind of attitude and values advocated by the brand. Therefore, brands should not treat their products in isolation, move customers with the pursuit of value and connotation, and narrow the distance perceived by customers from brand value.

At the same time, combined with marketing and service experience, we always respect customers, pay attention to the sense of respect that matches the price of products, treat users with meticulous care and always awe, and constantly tap and satisfy users' deep needs.

In addition, products are displayed through high-end channels of communication. From all dimensions to do zero degree brand communication, such as the layout club, and luxury high-end agency Yao Lai cooperation.

Product is shape, culture is God, zero degree leather shoes strive for "shape and spirit" both, focus on shoes, focus on serving consumers.