Heze Juye Industry And Commerce Bureau Vigorously Implements Trademark Strategy To Boost Enterprise Take-Off

Juye county industry and Commerce Bureau actively develops the trademark registration function. According to the idea of "striving for the famous and striving for a nationwide famous" in the whole province, every year, according to the development and reality of the county's enterprises, a group of famous, well-known trademarks and geographical indications, certification marks are established to guide the enterprises to consciously register and use trademarks, and expand the ownership of registered trademarks, especially famous trademarks and well-known trademarks.

In 2013, Juye County lotus snow flour Co., Ltd. "Lu Guan" trademark, Juye County spring Yuan Industrial Co., Ltd., "dream silk" trademark was named Shandong famous trademark. In trademark declaration, the Juye county industry and commerce bureau gives full play to its own business functions, actively supports and guides relevant enterprises to create famous trademarks, draws out special personnel to help them organize related materials, and together with enterprises, three Heze and two Ji'nan, do their best to help them coordinate various departments, assist in handling various related procedures, and ensure that all two declared trademarks are all named as Shandong famous trademarks. Up to now, there are 1 well-known trademarks in the county and 9 famous trademarks in the province.

In 2014, the board continued its efforts, and from the beginning of the year, actively visited enterprises to help them declare their trademarks. Juye County lotus snow flour Co., Ltd. last year successfully "Lu Guan" trademark declared Shandong famous trademark, taste the sweetness, they decided to declare "Snow" trademark again this year. Shang Guangke of the Bureau work After having heard of the situation, they took the initiative to come to understand the difficulties and problems encountered in the enterprise declaration, help them establish and improve the reporting mechanism, modify and perfect the declaration materials, and guide them to improve the marketing strategy of the commodities, so as to clear up the reporting obstacles for the enterprises and speed up the declaration. pace 。 Under the careful guidance of the staff of the Shang Guang branch, at present, the application materials of the company have been reported to the Provincial Bureau of industry and commerce, and are now being awaiting trial procedures.

Next, the Council will strengthen its contacts and communication with enterprises in order to bid for the national well-known trademarks and the famous trademarks in Shandong. First, we should vigorously publicize the important role of trademarks in the development of the market, improve the trademarks of enterprises and trademark laws. Two is to guide enterprises to go. brand The road of development will enhance the total volume of registration and speed up the pace of trademark registration. Three is to guide enterprises to correctly use trademark strategy to broaden the market area, to implement brand management according to law, so that enterprises can establish a brand based market and rely on the concept of brand benefit, so as to promote the harmonious and rapid development of our county economy.