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Jewelry Retailing Faces Double Blow

2014/11/27 15:03:00 26

JewelryRetail IndustryMarket Quotation

Zhou Dafu, a jewellery jeweler, handed over a semiannual result which was far from the market expectations. On the one hand, because of last year's "high tide of gold rush" dragging up the base number, it was the most normal thing for the aunt to seize gold, and the business fell, on the other hand, the influence of "Chung Chung" activities. Retail market It is inevitable that Zhou Dafu will bear the brunt of the retail trade.

There are many shops in Zhou Dafu's "Chung" activities, including Mong Kok and Tongluowan, which account for about 30% of the total number of shops in the group. Some of them are temporarily closed during the "occupy" activities. In short, one day less, less business for one day, the number of bills is down, and the same store sales in October dropped by 24%.

As a matter of fact, the retail industry in Hong Kong has been slack in recent years, and the structural problems of the industry have long been exposed. Although it has not seen a decline in the peak of the scenery, it has lost its former prosperity. Most of them are related to the reduction of visitors to the free travellers. Some of them are also turning to foreign tourist destinations, and the consumption patterns of the mainland visitors have changed.

Early years Retail There is a rush to shop blindly, pushing up the rents of retail stores at once, and even having the end of shops without tenants. rent Impede and stifle the development of retail business. Now the illegal "occupy" campaign has begun to clear up, and the retailing industry that has been affected will return to the basic level, and the pressure of rent will also ease.

As Zhou Dafu, chairman of the "pure government", said, there is much room for bargaining in recent rents and downward pressure on store rents. For example, the rent rents in Tongluowan Russell Street are down to two to 30%, which is a good thing for retailers.

Although Chow Tai Fook management said that business in November has gradually returned to normal, and "occupy" activities began clearing, market return to normal is just around the corner. But how do investors view the sequel of "occupy China"? How to treat the investment environment in Hong Kong is more democratic or uncertain?


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