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Which Goods Should Be Paid More Attention When Shopkeepers Come In?

2014/11/28 15:53:00 48

Shopkeeper PurchaseMatters Needing AttentionManagement

  

Clothing style

To meet consumer preferences.

The style should be decided according to the customers' preferences.

Children pursue cute and childlike innocence. They can make the main criteria from color and pattern. Teenagers pursue fashion. Clothes are as different and unique as possible. Middle-aged people pursue business and stability, clothes are as commercial or refreshing as possible, and old people like rustic and mature, so they don't have to spend too much money.

In detail, customers of all ages are different.

Besides, the style must be unique, regardless of age.

If all the stalls are buying from the nearest clothing wholesale market, the customer will buy a suit and look at a style and ask the price, who will buy it at a lower price.

After all, the same clothes must be chosen at low prices.

This gives customers too little choice, but customers choose more buyers.

  

clothing

Grade

Don't just go in proportion.

In the selection of clothing sources, the purchase price is not the main criterion to judge the quality of clothing sources.

Why do we say so? When we choose low-end clothing wholesale, the middle and high income customers are basically blocked out.

Therefore, price is only one of the criteria for measuring the quality of goods.

The most important problem that clothing shops consider is the positioning of customer groups.

For the small shopkeepers, they can control the purchase ratio of high and low clothing at 10%, 35%, 55%, and 10% of the top grade, 35% of the middle grade, 55% of the low grade. The low grade goods can be used as promotional clothing at the door, or can be placed in the shop for a discount sale.

  

Clothing

Sales volume

In line with profit.

First of all, the clothing store owner should have self appraisal ability when he comes in.

According to the location of customers and the general price, calculate the price of purchase, and estimate the selling price. Don't listen to wholesalers' fickle. The reference price of factory is basically not a reference standard.

The profit of general valuation must be guaranteed first. If sales volume is not guaranteed, then the profit of a single piece must be confirmed to be over 60%.

Some clothing is difficult to get the approval of a large number of customers, but for customers who have special needs, they will not pay too much attention to the price, but "sell without", so self valuation is the first to estimate sales, and the second is to estimate profits.

If these two points are in line, what should we wait for?

But we must have enough market sense and experience to estimate.

Don't buy goods for the first time, depending on your own vision, this will definitely push the goods.


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