Can WAL-MART Model Reappear Brilliantly?

WAL-MART is returning to its original value, and the mode of WAL-MART in China is also moving closer to WAL-MART.

In response to a reporter's written interview, WAL-MART also said that WAL-MART did not lose confidence or competitiveness in the Chinese market. On the contrary, it represented WAL-MART actively adapting to changes in the market.

But the question is, even if WAL-MART comes back to its best, will its inherent mode still adapt to the rapidly changing consumer market?

In fact, WAL-MART has slowed sharply in recent years.

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According to the industry statistics, the average shop opening speed of WAL-MART in China was around 50 before 2012, but from 2013, the speed has dropped to 100 new stores in 3 years.

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Under the impact of Chinese and global consumers

Demand has changed dramatically.

Consumers who go to the physical stores have a strong demand for food and food, especially fresh food. Some non food products are gradually shrunk by the impact of the electricity supplier.

"The strength of foreign capital stores in non food category, the gross profit margin of this part is as high as 52%, but future consumers will shift the consumption power of this part to the electricity supplier, which poses a huge challenge to WAL-MART's foreign capital stores."

Hu Chuncai, general manager of retail business and Shanghai Shangyi Enterprise Management Consulting Co., Ltd., told reporters.

On the other hand, local regional retailers have gone far beyond the foreign giants such as WAL-MART and Carrefour in terms of innovation, and their competitiveness is more than WAL-MART from the regional market.

For example, Wuming in Beijing, Huarun Wanjia in Shenzhen, Suguo supermarket in Nanjing, Yonghui supermarket in Fujian, BBK supermarket in Hunan, Jia Jia Yue supermarket in Shandong, the local market share and business ability of these local enterprises exceeded WAL-MART, Carrefour, TESCO and other foreign supermarkets.

For WAL-MART, whether its success in the United States can reappear brilliantly in China, the challenge of "elephant" is not small.

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What kind of independent business mode can be used to make shopping malls according to their own needs?

For example, shopping malls can choose some brands and invest part of their funds, directly co operating and co managing with manufacturers.

This requires the market to be sensitive to the commodity, and the goods that are not marketable are directly changed by the manufacturers. The two sides define the commodity inventory and turnover cycle, and the clearing cycle of accounts. This will not only increase the gross profit of the shopping mall, but also will not lead to more inventory. It will also help manufacturers solve the problems of funds and access routes.

At the same time, shopping malls can set up a collection store of commodity groups according to the use function of goods.

At the same time, the shopping mall will divide and integrate the commodities, and from the relevancy and functionality of the commodities, extend the functionality of the commodity groups, and set up the commodity functional combination shops, which will meet the different needs of more consumers.

This form requires the shopping mall to pay attention to the quality, style, function and continuity of services, and to study the consumption needs of consumers.

For example, at present, the demographic structure of the consumer group is changing to the aging population. The old people do not have much demand for the high priced unit price, and pay attention to the price performance ratio of the goods. They pursue convenience, health and nostalgia, and need communication, care and respect, and are more likely to become loyal customers.

Shopping malls can use hundreds of square meters to manage middle-aged and elderly products, including clothing, shoes and caps and accessories.

Both outdoor travel products and underwear accessories can also provide health care and daily necessities. The products extend to function, reduce brand extension and increase service function. The elderly can weigh weight, measure blood sugar, measure blood pressure and read newspapers in the special hall, establish a comprehensive personal file, and have special contacts with long-term customers, which can become the center of gathering for the elderly.

In addition, the mall can take the mode of pressure purchase and purchase, directly negotiate with the manufacturer, and pay the goods to the manufacturer according to the total quantity of goods purchased. If there is a problem in the sale, the manufacturer will give the exchange (with a certain time limit), and a business cycle will be settled with the manufacturer once.

This mode of operation also solves the needs of both sides.