Lining'S Innovative Model: Ultra Light 11 Generation Running Shoes To Create A New Cool Running Experience

Innovation is the foundation of Lining's brand development. Since the beginning of its founding, Li Ning Co attaches great importance to original design. From 1998, the first garment and shoe product design and development center of China was set up to become the first Chinese sporting goods company to be developed independently. The Li Ning Co's pursuit of innovation has never stopped, with the beauty of Oriental wisdom melting, and Li Ning Co has created a number of first-class sports products, which are well received by consumers.

In 2005, the Lining brand noticed the Oriental's demand for "agile", "balance" and "dexterity" for sports equipment with a unique eye. Inspired by the light weight characteristics of professional marathon running shoes, it created the Li Ningchao light series running shoes, and introduced the concept of light into the business shoe Market from now on, thus becoming the first sports brand in the industry advocating the concept of lightweight running shoes.

From the beginning, the ultra light series running shoes, adhering to the "lightweight" characteristics, have been insisting on innovation and constantly introducing the concept of "Oriental wisdom and modern interpretation" into the design, such as kites, cicada wings and other elements have been applied. The series also won the China Red Star Design Award.

In 2014, Li Ningchao's light family developed to the eleventh generation. Li Ningchao's light 11 generation running shoes have inherited the characteristics of Li Ningchao's lightweight family, while at the same time, with the help of the "wolunowi" algorithm and the modern scientific strength of the air diversion principle, it has increased the "cool experience" for ultra light products while lightweight, and brought the ultra light products into a brand new era, and completed the ultra light landmark milestone.

Time goes by. Lining The ultra light series of running shoes gradually completed to the lighter and more sincere spanformation. Today, ultra light series running shoes have become a classic in sports goods market and an example of innovation. The persistence of the eleven generations reflects the beauty of iteration. Li Ning Co is still using innovation. New marketing mode To increase interaction with consumers, enhance consumer experience, thereby enhancing brand loyalty and increasing added value of products, it has become a powerful advantage from other competitive brands.

Ever since super light series Running shoes Since its listing, it has sold more than 360 million pairs. Lining brand expects to make more consumers experience the light and comfortable light running feeling brought by ultra light running shoes through continuous innovation. The ultra light 11 generation running shoes of Li Ning Co won the gold medal of sportswear in the product design group in October 23, 2014 at the "seventh gold award Creative Award Presentation Ceremony" held in Shanghai, becoming the winner of the "world's first business innovation award".