The Most Popular Brands Of Children'S Clothing In China

In recent years, due to

The huge market potential and consumer influence, ZARA, GAP, H&M, UNIQLO continue to expand children's wear sales area, GUCCI, DIOR, BURBERRY and other international brands to open children's wear sub card, even the United States, the United States, Semir, Anta, 31st degree, Taiping bird, and European forces local brands this year's goal seems to also mainly children's clothing, which makes children's clothing market competition is increasingly fierce.

Let's take stock of the most popular children's clothing brand in 2014.

Barbara

Barbara is famous in China.

Semir owner China Semir group founded the children's wear brand in Hongkong in 2002. Since its entry into the market, balbala children's wear has entered into a business development strategy with children's wear and leisure as the starting point, "high starting point, high quality and low price". It has established a "pragmatic, pioneering and innovative" urbanization style for business philosophy, insisting on "leisure, fashion, sports and health", which has been highly recognized by the market and consumers.

Balabala Barbara, through its continuous operation of branding and marketization, has become the most influential and high market share of the leading brands of children's clothing in China from the total sales volume and the scale of market expansion to its fast development momentum. Currently, it has more than 800 franchised chain outlets covering more than 300 cities across the country, forming a more complete marketing network structure.

Little pig

Founded in 1996, Dongguan little pig banner Clothing Co., Ltd. is a research and development, production and sales company. It specializes in "small pig banner", "Peng library generation", "Ai Er Ma" and "Dandy".

Modern clothing enterprises.

The product of pig pig is located in 0-15 year old children. "Fashion, sport, leisure, health and vitality" is a brand style consistently maintained by pig pig. The company has developed more than 1500 chain stores by self chain and franchising, and its marketing network has been spread across more than 30 provinces, municipalities, districts, Asia, Europe and America.

Red yellow blue

Red and Yellow Blue Group Co., Ltd. was founded in September 1996 and promoted to no regional group in 2001. It is a professional children's clothing enterprise group integrating design, production, sale and brand operation. It has 13 million 500 thousand sets of children's garments annually, and has two brands: red, yellow and blue.

The red and yellow blue group is a leading enterprise in China's children's clothing industry. It has two major production bases in Wenzhou and Shaoxing, Zhejiang, and has foreign trade and capital investment subsidiaries in Shanghai and Hangzhou.

Red and yellow blue is headquartered in Yongjia Industrial District of Zhejiang, and is responsible for managing headquarters and operating red, yellow and blue brand.

The 120 mu red, yellow and blue Shaoxing branch, which has invested over 100 million yuan in the industrial zone, is the largest export base for professional children's clothing in China and even in Asia.

Since 2006, the red and yellow group has been actively cooperating with the world fashion trend consultant, France Carlin (Karin), to absorb international design concepts and create more fashionable and international products.

And work with Italy 2002 ttt SAS design company to jointly design 2008 Beijing Olympic children's clothing.

In the face of economic globalization, the red and yellow blue group will continue to vigorously implement the famous brand strategy, thoroughly implement the strategy of "domestic exports and go all in one step", and aspire to build the enterprise into an aircraft carrier for children's clothing industry, striving for the goal of creating world-famous children's clothing brand.

Babu bean

Babu bean (English name bobdog) set up the first Babu bean counter in Shanghai in 1994, and won the "Shanghai famous brand", "China famous brand", "the most popular cartoon brand" and "the national market rest assured consumer brand".

In 2009, Babu bean (China) children's products Co., Ltd. owned Babu bean's global copyright and trade mark, and its sales network was spread all over the country.

While expanding the territory, we see that China is facing the impact of foreign culture. As China's children's brand, Babu feels that China's next generation is full of material resources. What is needed is how to inherit the spirit of Chinese culture and establish the value of good moral character in a subtle way, so that they can take the Chinese dream to the world in the future.

Babu embraced this dream and began to implement it one by one.

Finally, in 2011, Babu and the CCTV Animation completed the signing of the contract, and the joint venture technology has been in preparation for nearly 3 years. In 2012, the Babu bean animation program was launched, and the first animation was launched on the CCTV children's channel in 2013.

Paclantic

Parker lane is a professional children's wear and children's products company established by international investment and cooperation.

Founded in China's children's clothing industry has not yet started in 1994, witnessed the domestic children's clothing brand business from nothing to, from weak to strong 10 years of development history.

Through the continuous efforts of all the staff of the company, Parker has become one of the most famous and appealing children's clothing brands in the domestic children's wear market. The market ranks the top in the market, and its products sell well in nearly 200 cities all over the country, and have entered the international market.

Annil

In November 13, 1996, the company's predecessor "Anil children's clothing store" opened in Shenzhen Huaqiang North women's world department store. The start-up capital was 20000 yuan, and the turnover was more than 800 yuan on the day of opening.

In 1999, we registered the brand "annil", and began to produce "annil" brand children's clothing in a small batch.

In 1999, the company gradually stepped out of the individualized business mode and entered the brand development route.

In 2000, the brand promotion was carried out rapidly through the way of franchise.

In 2002, we passed the "ISO9001:2000 quality system certification" in the domestic children's wear industry.

In 2005, the business scope was extended to overseas markets, making marketing work in line with international standards and rapidly improving the terminal image.

In 2009, the first TV commercials landed on CCTV.

In 2013, the number of counters and stores in China exceeded 1500, and the number of members exceeded 200 thousand.

Tick tick

The brand of "tickda dadida" children's clothing is sold in more than 200 large and medium-sized cities such as Beijing and Shanghai. It has more than 2000 outlets in the whole country, and is loved by consumers like its "people friendly, popular and fashionable" style.

As the leading brand of children's wear industry, the "ten love children's clothing brand" has always advocated the profound connotation of "having love and having the future".

Around this connotations, with the characteristics of children listening to stories, the brand name of "story telling children's clothing" is introduced, that is, in the children's clothing, there are some stories that children like, vivid, interesting and inspiring.

Through the "product story telling" and other entertaining ways, "tick" guides the new concept of "imagination and creativity".

"Tick tat," the image of the cartoon cubs as the image of the brand, is loved by the children. He is not only considerate, intelligent, but also the best in playing trumpet and telling stories. He tells a lot of philosophical stories, which not only bring joy to children, but also bring wisdom and Enlightenment to children, and accompany children to grow up happily and healthfully.

ABC children's wear

Taiwan ABC children's wear was founded in 1983 in Taiwan and entered the domestic market in 1990.

It is made up of wholly foreign-owned Shandong Fashion Fashion Co., Ltd., wholly foreign-owned Suzhou fashionable fashion Co., Ltd. and Suzhou Industrial Park AI Xi Garments Co., Ltd. and Zibo Hongye ABC children's wear Industrial Park.

With outstanding brand reputation, good corporate reputation and stable market share, the company is in the forefront of the Chinese mainland market, and is among the top brands of Chinese children's wear.

ABC children's clothing is designed by Xiao Wushuang, the famous designer of children's clothing in Taiwan. She closely grasps the popular pulse of the world's children's wear design, and cleverly designs the fashionable patterns, colors and styles of the international market in every design.

"Handsome, foreign style, smart and beautiful" is the consistent theme of ABC children's wear design.

Each style has ABC brand unique design and cultural taste, each season has nearly 100 new models launched.

The "curing Department" sprouting up on the screen by the parent-child class shows not only the trend of all the children, but also the arrival of the little baby.

Whether fast fashion brands, sports brands or luxury brands, they have entered and expanded the field of children's clothing, competing for the children's clothing market this big cake.

The major brands are betting on children's clothing. The main reason is that the market is big, the profits are high, and the competition pattern is not yet fixed.

In particular, the fast fashion brands exert their strength on children's clothing, so that the traditional children's wear brands will bear more and more competitive pressure.

How can children's clothing brands give full play to their advantages in children's clothing, deeply understand and grasp the special needs of children and parents, create and guide the popular colors of exclusive children and parent-child culture, so as to maintain their own advantages.