Shoes With "Hot Wheels" Chengdu Shoe Enterprises To Achieve "China Patent Award" Zero Breakthrough

From China Women's Shoes The capital learned that Chengdu Shoe enterprises cameido footwear industry A pair of creative women's shoes designed by the company has recently been awarded the sixteenth China Patent Award "China Design Excellence Award" and became the first shoe brand in China to win the award. The women's shoes are from the young designer Wang Pingzhi, who is only 37 years old. The women's shoes have perfectly integrated the original art, human mechanics and practicality, and have realized the rapid transformation of patented technology to mass production. At present, the women's shoes have been exported to Asian and European countries.

Young designers face up to the prize.

Today (26), I contacted Mr. Wang Ping, a young designer far away in Guangzhou. He graduated from Shanghai Art and Design Academy and set foot in the design of women's shoes in 1998. Now he serves as the brand design of high-end women's shoes in the company. To win the National Award, he faced it with a common heart. This kind of "bottom" is because he has long been the judge of the domestic footwear industry award and the instructor of the shoe design industry.

"Winning is a surprise, because our company has a relatively high level of overall design, and the level of R & D has reached the international first-class footwear brand level. In the past, we went to Italy and other countries all the year round to learn the advanced footwear design concepts there. Now their designers are beginning to learn from us. Our domestic shoe industry R & D design level has been developing rapidly. According to Wang Ping, in August last year, when he was thinking about the design of women's shoes, he suddenly caught the inspiration of designing this woman's shoes, and was convinced that this woman's shoes would be recognized by consumers.

This women's shoes have condensed the designer's mind, and the ingenious design concept has achieved the perfect fusion of art, mechanics and practicality. According to Wang Ping, this women's shoes have two most obvious design features, which are concentrated on the zippers and soles. The zippers can be pulled from the top of the female boots to the bottom of the shoes, so as to realize the closures of the women's boots. This nearly exaggerated design brings convenience to women's shoes, easy to clean the inside of the female boots and avoid dust entering, and consumers can change the vamp at any time according to their personal preferences. The soles are designed with 6 natural rubber blocks according to the principle of human body, and the natural rubber has the characteristics of elasticity and wear-resistance, and the size and location of the 6 natural rubber are all different, and the factors such as the force and comfort of the sole of the wearer are fully considered.

"Tide shoes" are exported to Asia Europe market.

The appearance of women's shoes is the source of survival for products and enterprises. The "tide shoes" launched by the card and footwear company has not stopped at the patent level, but has achieved the rapid listing of the high-end "tide shoes". This "wave shoe" has only sold 12 thousand pairs since August last year, and has been exported to Russia, Japan and other Asian European markets.

" leather shoes Although the industry belongs to the traditional industry, its independent innovation ability is weaker compared with other high-tech industries, and the gap between our competition with internationally famous brand shoes is mainly due to the gap between creative design and intellectual property protection. Liu Ying, assistant director of the card company, told reporters that the patent application is relatively easy. It is very difficult to transform the patent technology quickly and efficiently. In recent years, the company will improve its independent innovation capacity as a key work. The annual cost of R & D for technological innovation exceeds 3% of the company's income. At the same time, the company has also established the first leather shoe industry technology center in the western region, and has been approved as the municipal Industrial Design Center in Chengdu and the provincial technology center.

According to the reporter's understanding, the company has attached great importance to the application of patent technology in the field of footwear design. For this purpose, the intellectual property management system has been introduced, and these systems have been running throughout the R & D design of new products. As long as new product development and design are carried out, patent queries are strictly followed according to the process. Meanwhile, the company arranges employees to receive professional training in intellectual property every year, and is ready to prepare patent infringement and safeguard rights.