Trend Of Garment Industry Behind Financial Data In 2014

By analyzing the "capital growth" TOP100 of the global fashion industry, we can get a preliminary conclusion:

1, in a fully competitive fashion industry, competition barriers and security come from: scale and innovation.

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For example, American companies such as NIKE and UNI, which have strong scale and innovative capabilities, continue to grow against the trend.

The way out of the fast fashion retail model: H&M has been catching up with Inditex in recent years. As a model with multiple brands, H&M's strategy is obviously better than Inditex.

The way of H&M is to launch different products, positioning and patterns for different consumer groups, and Inditex approach is closer to providing products with different styles and different occasions to the same target customers.

(the specific practices of the two groups are not here).

2, taking the mainland and Hongkong as an example, relying on "circulation coverage", there is less and less access to growth.

I.T group has many brands and channels.

"Brand integration mode continues to lead growth in the environment of Hongkong fashion enterprises.

The mainland YOUNGOR group can maintain 40.54% capital growth, probably more from the allocation of other industry modules and asset structure.

The nine capital investment limited liability company of Tibet, the capital of Limited by Share Ltd, signed the "capital increase subscription agreement" with the finance and securities Limited by Share Ltd. Whether entering the market with 200 million funds is a way to adjust the assets structure.

3.

The direction of the new year is: the rich clothing enterprises, the allocation and adjustment of asset structure, and the direction of innovation; without money, continue to talk about Internet thinking.

(seemingly emerging "light extravagance") is not strong in capital growth.