"Two Generation" To Change The Electricity Supplier Dilemma

Now Shimen women shoes electric business presents a very special phenomenon, the operator is "create the two generation". In 80s and 90s of the last century, the parents opened up the territory of women's shoes, and now they follow the traditional rules of marketing. But unlike the "two generation", they are more willing to accept the new media of e-commerce, hoping to inject vitality into the industry in a more modern way.

Jiaxing Sheng Dan Li Shoes Co., Ltd. is the leader of Shimen women's shoes. In fact, it has opened up the territory of the electronic business platform. "Electricity supplier development is an inevitable trend." Zhong Hongxing specially registered a brand "Fishing Song", mainly through network sales, but because there was no special person to take care of it, the brand didn't work well.

In the past two years, Zhong Jie, who graduated from University, began to take over business slowly. He first looked at e-commerce.

In the second half of this year, the company set up an e-commerce department and invited a professional team. Electronic commerce director Qian Fei, after several trade-offs, decided to take the two brands of the company. Cartier crocodile "And" Jasmine "focus on the" vip.com "platform.

Qian Fei said that the two brands have some influence in the market, while vip.com has less promotion links than Tmall, which is more suitable for the company's current team structure.

Months of operation proved that the move was right. In the past, the output value of Tmall could be about 1000000 yuan a year, but this value was easily broken in one or two months.

For women's shoes, although there are many "acclimatized" channels, such as the size and comfort requirements, the return rate is high. But Zhong Jie is more interested in the advantages. "Women's shoes online." Sale The time is obviously longer than that under the line, and the vane that can be reflected from the line can be implemented in time. At the same time, making a brand bigger and stronger online is obviously easier than offline.

According to this development trend, Qian Fei said that the value of online sales could exceed 230 million yuan next year. The company also plans to achieve its operation through 3 years. Women's Shoes Online and offline synchronization, so that network sales climbed 50% of the total sales, really equal.

However, when he visited the "blue ocean", Zhong Jie and several other Shimen shoe companies' "two generation" mentioned a problem: professionals are hard to find.

Li Shaojie, director of the electricity supplier of Jiaxing sunny Shoes Co., Ltd., said that the biggest difficulty is that the artists and operators are hard to recruit, and the recruits are hard to retain.