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Chengdu Fashion Week Explores New Ideas For Industrial Development To Help Upgrade Industries

2015/1/3 13:58:00 26

ChengduFashion WeekIndustry Development

2014 days for 5 days

Chengdu

Fashion week has come to a close in Pengzhou.

As one of the important activities of this fashion week, "new thinking, entering a new era of fashion business", the 2014 Chengdu fashion week textile and Garment Industry Summit Forum has attracted professors and scholars from industry associations and industrial research fields, and experts from industrial operations. It has summarized and explored the future of textile and garment industry from four levels: culture, technology, mode and industry.

Development mode

This forum is divided into

Clothing brand

The path of creative marketing and Pengzhou textile and garment industry format and development vision two topics.

The forum invited Chen Yongdong, associate professor of Shanghai Theater Academy, Professor Li Jingmin of Seoul University, Professor Zhao Hongshan of Beijing Institute Of Fashion Technology, how to build Internet thinking on the innovative marketing of clothing brand, the use of new media to launch clothing brand marketing, and the theme of sharing the theme of brand recognition with innovative ways and pforming digital media tide into new marketing opportunities.

Prof. Liu Zeren, Professor of Chengdu textile and garment industry development research center, made a keynote speech on the format and development prospects of Pengzhou textile and garment industry.

He analyzed the current situation of the development of Pengzhou's textile and garment industry, and pointed out that Pengzhou still has expansible market space and an integrated industrial foundation for developing the textile and garment industry.

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Beijing Mu Zhen Fashion Co., Ltd. jointly held a fashion cultural exchange between Chinese and European students.

At the scene, dozens of ambassadors and wives from ten embassies in China arrived in Chinese costumes to share the charm of Chinese style dress culture.

At the same time, this activity has been strongly supported by all walks of life, including the Vice Minister of the Ministry of Sino foreign relations, Mr. Ma Wenpu, vice president of the China Textile Industry Association brand association, and the leaders of the association of European and American students attending the exchange activities.

With the theme of Chinese and Western dress culture exchange as the theme and the performance of classical music, guests can experience the essence of Chinese traditional buckle technology at close range; experience classical and modern Chinese costumes; and feel the western modern fashion that engraved the charm of Chinese modern cheongsam and the natural creation of the modern and open civilization, and enjoy the happiness brought by the intersection of the two cultures.

At the scene, Mu Zhen also commended the people who made outstanding contributions to the brand design. They were awarded to Mrs. Jin Yuan, Nouria Alj Hakim, Mrs. Wang Lihua, general manager of the new Yansha MALL of Morocco, Mr. Kuang Zhenxing, President of Beijing contemporary shopping mall, Duan Yujiao, Professor of Xi'an University Of Architecture And Technology, Liu Yuening, Professor of Folk Music Department of Central Conservatory of Music, Ling Fei, chairman of the Council for promoting culture and culture of France, honorary title of "wooden genuine brand style consultant".

As the organizer, he participated in the design of the 2014 Beijing APEC conference leader's dress and the cheongsam of the APEC banquet etiquette staff.

This event, Mu Zhen continued to follow the APEC "new suit" design concept and launched a series of new Chinese clothing.

The "new suit" of Mu Zhen is adhering to the traditional Chinese dress culture concept, excavating a large number of Chinese traditional elements, and integrating modern fashion with creative thinking design.

The introduction of "new suit" is the Chinese nation's active exploration and exploration of its costumes culture in the new historical period. It tries to extract the elements that are adapted to the traditional Chinese culture with the pluralistic culture of the contemporary world, and then integrate with the contemporary fashion concepts, aesthetic needs and fashion trends to make them both traditional and modern, both Chinese and international, which can dress in ceremonial occasions and wear "new suits" in daily life.

At this point, the new spring is coming. Let us wear friends in the "new suit" to show our graceful posture on the T stage and enjoy the infinite charm of "new suit".


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