Guangdong Yimin Garment City Opens New Business Mode By Leveraging E-Commerce

If Guangdong Yimin clothing City The success of the spontaneous cosmetic surgery will provide a reference for the regulation of Lianquan road garment wholesale market, not only changing the representative position of the wholesale market, but also gradually lifting the "dirty mess" in the area.

Reporters learned that this change was not achieved overnight. Since the beginning of 2014, the Guangzhou municipal government has carried out on-the-spot investigations on the chaos of the professional market. In February 14, 2014, Chen Jianhua, mayor of Guangzhou, visited the Lianquan road by the heads of municipal planning, trade and industry, public security, fire control and urban management, and discussed the upgrading and transformation plan of Shahe business circle, and made a special visit to Yimin clothing city.

In order to comply with the market development trend and the government's request, Guangdong Yimin garment city has increased its capital investment over the past year, and has been upgrading the image of the garment city. At the same time, it has joined hands only in the clothing network, and has established an electronic business platform for Yi clothing, which has opened the new b2b+o2o mode of Yimin garment city.

Practice has proved that borrowing power Online retailers It will be able to subvert the dirty, messy, poor and blocking phenomena caused by the "three now" business model (cash, spot, spot) in the traditional wholesale market, and reconstruct the wholesale business form of clothing so as to make the specialized wholesale market a modern commercial exhibition and trade place for sustainable development.

Recently, Guangdong Yimin Garment City, with the theme of "metamorphosis and leap", "Yimin. The 2015 inter year celebration" was held in Guangzhou Pazhou Po Li world trade Museum in Haizhuqu District. At the meeting, industry celebrities such as Mr. Huang Zirong, Secretary General of the provincial Internet Merchants Association, gave a brilliant speech on the impact of the Internet on traditional industries. Mr. Jiang Ganglong, general manager of Yimin Garment City in Guangdong, at the meeting, analyzed the current situation, the predicament and opportunities of Guangzhou's clothing wholesale market, and the three transformation and leap over six years since the opening of Yimin Garment City in Guangdong. From the current impact of the Internet and electricity supplier on the physical market, how to apply the electricity supplier to the professional market, this paper fully expounds Clothing industry The direction of change and professional market take the inevitability of "entity + business" o2o business mode, and introduce Yimin garment city to start the electricity supplier project, take the lead in taking the "entity + electricity supplier" business mode.