Dalian Textile Brand Private Custom Training Will Be Launched

From Yalu to Bosideng, from

To the red collar, from golden monkey to double star.

The famous brands in textile related industries grow and develop simultaneously in quality and quantity; however, according to statistics, enterprises with independent brands account for only 18.72% of the total number of enterprises in China's textile industry, and have more than 90% profit, and over 80% of the enterprises have processed products for small profits.

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Market competition is becoming increasingly fierce in big industries. Today, clothing, home textiles, shoes and hats, bags and other industries are increasingly shrinking in the processing industry, and independent brands have become the most fundamental channels for enterprises to develop and improve their profits. Because of the various internal and external factors of textile related industries, the success rate of independent brand building is less than 10%, and even if successful, 85% of the energy of enterprises is wasted.

Recently, it was learned that during the 23-25 day of April 2015,

The 2015 Dalian international accessories yarn exhibition organizing committee, supported by the apparel industry association, is co operating with the professional brand building Agency. It has made brand training for clothing, home textiles, shoes and caps and luggage enterprises, and has rapidly improved the success rate of the enterprise's own brand.

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In recent years, China's underwear industry has adjusted, improved and upgraded various links of the industrial chain, making the overall level of the industry greatly improved, and the product variety is increasing and styles are diverse, which is deeply recognized by the people and consumers in the industry.

However, the underwear industry is still in the initial stage of brand building. In addition to some large enterprises, many enterprises still have vague concept of "brand" and lack of brand operation ability.

Li Jianhua, President of China Textile chamber of Commerce, said.

In addition, the reporter found in the interview that the production equipment of many large underwear enterprises is at the top level in China, and is also at the advanced level internationally. However, there are still some small and medium-sized underwear enterprises in the low end of the industrial chain, and the added value of products needs further improvement.

At the same time, the sales mode of some underwear enterprises is very traditional. In the new market situation, we need to innovate and perfect.

In this regard, Li Jianhua pointed out that people's demand for the design of "personality" and "style" has been increasing, and the quality and safety of products, as well as the connotation of products themselves, are becoming more and more important.

There is only one key to open the market door, that is innovation, product and brand innovation.

The diversification of the Chinese market has led to a stronger sense of independent design of the brand, and the fashion and fashion of underwear have become the only way to develop.

According to Lei Zong, in the past decade, "brand building year (2013-2014), brand specification year (2014-2015) and brand promotion year (2015-2016)" were planned in three stages, taking brand building as the core, team integration as the guide and channel linkage as the breakthrough point.

We will comprehensively enhance the competitiveness of the brand in the market, and strive to create a brand new four seasons and fashionable underwear brand with vivid and rich connotation, and create a broader career platform for the vast number of agents and distributors.

At present, the distribution network of the company has spread all over the country, and its brand influence has been steadily ahead of the industry in recent years.

Moreover, over the past year, the company has made great progress in enterprise management, brand building, technological progress, and product development. The brand of "thousand years of color" won the ten largest underwear quality brand in China in January 2014, and passed the ISO9001 quality management system certification in August 2014, and passed the certification of famous brand products in Guangdong at the end of December 2014.

In this exhibition, we hope that the popularity and reputation of the T&P brand will enhance greatly, and we hope that more dealers will join us.

Arno Palma Clothing Co., Ltd. has been taking the branding development route, and the "flower umbrella" product line is rich.

Chen Jie said: "at present, the sales of products are in good condition, because the recognition of the umbrella brand accumulated over the years, consumers have already recognized the product quality and service of this brand."

With rich experience in the international high-end underwear brand, Arno Nirupama Garment Co., Ltd. is confident of promoting high-end brands in China.

In Chen Jie's view, with the increasing demand for individuation and differentiation of clothing and clothing products in recent years, it also provides great market opportunities for underwear design.

I hope this exhibition will promote the products, enhance the image of enterprises and brands, and expand the domestic market.

It can be predicted that in the spring of 2015, the "mid needles" of underwear enterprises will reveal the trend of Chinese underwear, the trend of market development, and the change of market competition pattern.

With such an effective and professional platform, the "competition" of enterprises on the same stage is a competition, and it is also an exchange and communication. This is also one of the important reasons for the continuous renewal of the vitality of the "needle club" in the old exhibition.

"China needle Association" not only witnessed the development of China's needle and cotton industry, but also witnessed and promoted the emergence of underwear brand.